Chick-Fil-A Business Analysis

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Pages: 2

The fast food industry in the United States is very competitive. With giant chains like McDonald’s, Burger King, Wendy’s and Sonic, it can be challenging for a company to conquer an already saturated market. Companies are forced to concentrate on their core values and provide customers with a unique experience including quality of food and service. With so many fast food options, Chick-fil-A focuses on providing a simple all chicken menu and outstanding customer service for consumers. Chick-fil-A is definitely a rising star in a burger dominated fast food industry.
Chick-fil-A restaurants convey a good example of great corporate culture. They are considered a family based organization. It starts with the ownership which has established
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Spain can be a great market to explore and open up a franchise. Their company code of conduct and values would do well there. Through personal experience, I have found that there is not much emphasis on customer service in Spain, so since customer service is a distinct core competency of the company, it would truly be a new experience of the Spanish culture.
McDonald’s and Burger King have somewhat of a hold on the fast food market in Spain. This is due to the lack of competition. Chick-fil-a, who specializes in chicken sandwiches, would take the market by storm. The level of quality in Chick-fil-a food would rival that of European fast food restaurants. The Spanish’s liking for sandwiches would also quicken their rate of success.
Overall, I strongly believe that Chick-fil-A would be very successful in Spain. Their great corporate culture, outstanding customer service and quality fast food menu can do well in any country. Several other American founded fast food restaurants have succeeded before them and the market has plenty of potential for others to also succeed. As long as Chick-fil-A continues to stay rooted in their strong beliefs I know that they will