Chick Fil A Swot Analysis

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Chick-fil-A has a variety of products, with their main ingredient being chicken. The products include several styles of chicken sandwiches, wraps and salads, fries, a breakfast menu and a variety of soft drinks. The image of the company is the classic chicken sandwich. With the creation of this sandwich Chick-fil- a has excelled in the restaurant market. Chick fil-A’s prices are comparatively similar to the larger fast-food and restaurant chains (Scanlan, 2012).One major strength is the limited diversity of the product Chick-fil-A offers. Chick-fil- A does limit its market by only offering chicken style products but it also limits its competition with this maneuver. Change of Distribution Service On May 5, 2000 Chick-fil-A, Inc. announced that it planned to change food distribution services from AmeriServe Food Distribution, Inc. for its entire system of Chick-fil-A® restaurants. "Chick-fil-A has already arranged for distribution services for our more than 900 locations as we leave the relationship with AmeriServe," said James L. S. Collins, president and chief operating officer of Atlanta-based …show more content…
Lemons - 5/ 15 lb boxes per week Coke syrup - 7 boxes per month Waffle Fries - 90 (28 lb boxes/week) Ice Dream Mix - 24 (7 lb bags per week).Chick-Fil-A’s manages inventory with a safety stock where food items are stocked for five days and paper products for 1.5 weeks. Out of stock items are purchased from local venders or from other Chick-fil-A stores. Fresh produce such as lemons, lettuce, carrots, onions, pickles, tomatoes are ordered weekly with trucks arriving bi-
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