Chipotle Mexican Grill Analysis

The Chipotle Mexican Grill experience is an introduction to fast food genius, it is the Lionel Messi of the fast food industry and just like the soccer player the taste and flavor belongs in a galaxy of its own. Chipotle is one of the few new chains eateries that focus on quick, fresh, and hip service. As the new kid on the block of the restaurant industry, Chipotle has become the place to be indicating the direction in which the dining out business may be headed.
Focusing on freshness, Chipotle likes to characterize itself as a place that serves "food with integrity." The chain sources that all ingredients are organic and the meat used is from animals raised in a sustainable manner (So they claim). Located at 235 W 56th St, a few blocks east of Columbus circle. The Chicopee location, offers a warm-toned and calm environment with a bit of an industrial flow to it mainly because of the recent manhole explosions that has taken place.
There is not a lot of “decorative ambiance” given off when inside the restaurant the seating is quite simple, the lighting dim not to bright (works well for sensitive eyes), the floors are tiled with patches of carpets, and the ceiling treatments are not attention grabbing (but what can you expects …show more content…
The burrito filled with pork may cost around $7.00 like most people you may see it as a heck of a steal because it’s a burrito of massive proportion. White rice or brown rice with your choice of beans, meats and your choice of starch whether it corn or guacamole. The burritos at chipotle might not be your best choice, especially if you’re a novice. The flat floury dough limits the juicy entrails also the burrito is not meant to be filled the huge portion and the number of ingredients offered at chipotle Mexican grill. All the ingredients slapped together too often irrationally make the burritos a bit soggy. (This is a case where less is

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Chipotle Mexican Grill: Financial Analysis