Chipotle Essay

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Case 5-> Chipotle: The Challenges of Integrity
External Assessment a) General Environment
Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which in this case, are the main suppliers, we can encapsulate Chipotle in a Sociocultural segment. Another point that reinforces this statement is related to their employees and the way they benefit them in many different ways because from the beginning, they become part of Chipotle by a trainee program and after that if they show that their store is running in a very positive way, they will promote making possible going up the ladder. They …show more content…
c) Competitive Environment
Panera Bread-> Chipotle´s main competitor. Company owned and franchise, has more number of restaurants and they invest more in marketing. Serves breakfast, lunch and dinner and their growth plan includes a catering service.
Qdoba Mexican Grill-> Operates as wholly owned subsidiary of Jack in the Box Company. They offer traditional Mexican food similar to Chipotle. They benefit from having lower corporate overhead.
Pei Wei-> Owned by P.F Chang´s China Bistro, Inc. Provide full-service offering and fast casual option. It adds Limited Time Offers, limited alcohol selection, take-out orders (40% of totals sales) they offer online ordering “for those customers that do not want to wait”. 1. Internal Assessment a) Resources * Human * Steve Ells, founder of Chipotle. * Managers promotion. * Employee benefits (positive effect on customers).

* Organizational * Brand recognition. * The first platinum certification in the Leadership in Energy and Environmental design. * International presence (Canada 2 and England 1). * Technological * Efficiency using back-of-the-house kitchen. * Financial * Money provided by loan and Father. * Steady growth and strong financial statements. * Stock price doubled in 2010.

b) Capabilities and Core Competencies * Operations (Business Model)
Satisfies consumer needs by mixing a fast-casual food at the same

Chipotle Essay

Chipotle Mexican Grill in 2012- Can it hit a second home run? CONTENTS. Executive summary……………………………………………………………………………3 Introduction………………………………………………………………………………………4 Analysis…………………………………………………………………………………………….4 1. Core competences………………………………………………………………...4 2. SWOT analysis………………………………………………………………………..4 3. Value chain…………………………………………………………………………...6 4. the chief components of strategy…………………………………………….7 5. the generic competitive strategies……………………………………………

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Analysis Of Chipotles

When observing the popularity of Chipotles commercial on YouTube, it’s obvious the advertisement emotionally moved millions of people on the Internet. But what exactly was so special about the commercial that made it so popular? And what were Chipotles intentions when making this advertisement? I believe that Chipotle used certain emotional-pulls to appeal to the vegetarian audience and did this strictly to gain customers. Chipotle has two animated commercials. The first commercial was lower budget…

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Chipotle Paper

Introduction Chipotle has experienced great success with its “Slow Food, Fast” business model. They serve high quality, organic, and fresh foods quickly in a different atmosphere (fast-casual) then the traditional fast food restaurant. Steve Ells’s vision is to serve quality food from natural sources in an open kitchen. The problem with Steve’s business model is the high quality food brings difficulty managing the supply chain with risks of shortages and price unpredictability. Steve’s business…

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Chipotle IWA Essay

Chipotle opened its first restaurant in 1993. Since then, it has risen within the restaurant industry proving that food served fast does not have to be “fast-food”. The company created a competitive advantage among its competitors that it has sustained for the past two decades. Rivalry among other firms is medium for Chipotle. The company’s main competitors are Qdoba and Moe’s Southwest Grill. Qdoba is almost a complete replica of Chipotle. It was started in the same city, Denver, Colorado…

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Chipotle Executive Summary

Background Everyone knows the incredibly famous Chipotle franchise that is well known for its well prepared and healthy food that doesn’t leave you feeling guilty after eating a burrito that is well proportioned to the size of your head. The founder Steve Ells wanted to create a restaurant with quick meals that didn’t fall under the category of “fast Food” much like other well known competitors like McDonalds with their one dollar burgers. Even though it was criticized for not having an elaborate…

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Chipotle Case Summary

The Article explains the situation that happened to Chipotle in which a criminal subpoena was happening to deem if the company was going to be held responsible for the multiple outbreaks of norovirus and E. coli in some of their chain restaurants. It then goes on to talk about how Stewart Parnell the former owner of Peanut Corp. shipped peanut butter even though it had been contaminated with salmonella and he tried to hide the evidence. He was sentenced to 28 years in prison for this crime. After…

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Chipotle Mission Statement

“Steve Ells the founder of Chipotle and graduate of the Culinary Institute of America, dreamed of opening a fine dining restaurant but ran into a problem most entrepreneurs face; lack of funds” (Fundable). Steve Ells motto for chipotle is “food with integrity” meaning that the food they serve not only tastes good but also has nutritional value for the consumer. Chipotle offers Mexican cuisine ranging from burritos to quesadillas; with rice, beans, meat and all the other fix ins available at an authentic…

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Case Study Chipotle

This article shows Chipotles struggle in finding organic produce and livestock that has not been chemically enhanced. Although the past couple months, Chipotles profits have plummeted due to the E. coli outbreak, their stock is actually down twenty two percent. Could all of Chipotles chain close own due to this E. coli break out? Chipotle has done an excellent job in trying to find fresh produce around the country, resulting in them receiving produce from over fifty independent farmers. The article…

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Essay on Chipotle Summary

Management Professor Bradford Chipotle Summary #1 When the founder of Chipotle, Steve Ells, opened up his first restaurant in Denver, CO it was made to be a stepping stone into the high end restaurant industry. However the products he offered ended up finding a niche in the food industry. He revolutionized ordering food by making the customer interact with the workers as they move down a burrito production line; knowing exactly what is going into your tortilla. Chipotle falls under the category of…

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Case Study Chipotle

1. Chipotle should expand into the full service restaurant segment. Currently, Chipotle and Qdoba only competes in the fast casual segment while Taco Bell competes in both the quick service and fast casual restaurant segment. With neither competitor in the full service restaurant segment, Chipotle has a clear pathway to competing in the full service segment with Mexican food with little competition. In addition, with little competition, the full service restraint segment would allow Chipotle to maintain…

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