Essay about Coach: Marketing and Product Lines

Submitted By krishnakrish379

Words: 354

Pages: 2

Open Document

Case Study: Coach Inc.

BY
SAI KRISHNA UPPUGANDLA
U00724874

Introduction

Coach is an American luxury leather goods company founded in 1941. Coach is well known for ladies handbags and also items such as belts, watches, luggage and other accessories.
Marketing Strategy:

Differentiation is the key in the Coach’s product line. The company’s marketing strategy is designed accordingly. Based on the research they found out that the buying rate of their best customers doubled in 2006 compared to 2002 stats. This findings enabled them to focus more on introducing new products frequently in a year which is a huge success. Because 70 percent of their sale in 2006 are from the products introduced within the fiscal year.
Not only in the product lines, they differentiated themselves in the luxury goods market by providing exceptional customer services. Their unique store design and the quality leather standards were the main contributors to the company’s reputation. They have one of the best distribution strategies in the industry.

SWOT analysis:
Strengths:
Strong brand image of “Affordable Luxury”
Leather Quality standards
Comprehensive Distribution Channels
Customer service and support
Aesthetic store design

Weakness
Licensing agreements
No product lines for middle income consumers
Opportunities:
As the bestselling lines are from fashion stores, created an opportunity to convert more core stores to fashion stores.
Increasing the number of full price stores in United States and Flagship stores in Japan annually.
Exploiting new usage

Essay on Coach, Inc. Marketing Plan

Coach Marketing Plan June 2010 – June 2012 BUS 620: Final Group Project March 8, 2010 *Executive Summary *- The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item, we feel there…

Words 2762 - Pages 12

Marketing Management Case Study - Coach Inc. Essay

INTRODUCTION Coach, Inc. is a designer, producer, and marketer of a prestige line of handbags, briefcases, luggage, and accessories. The company made its reputation selling sturdy leather purses in unchanging, traditional, classic styles, and it remains one of the best-known leather brands in the United States and has a growing reputation overseas. In addition to its main product line, the company offers Coach brand watches, footwear, and home and office furniture through agreements with licensing…

Words 1548 - Pages 7

Essay about Coach Inc

SUMMARY Coach, Inc is a marketer of fine accessories and gifts for women and men. The company is engaged in designing, wholesaling and retailing of handbags and accessories. Its product portfolio includes handbags, women’s and men’s accessories, footwear, jewelry, apparels, business cases, eyewear, and related products. Coach is involved in the sale related activities of its merchandise through factory stores and retail stores in the US and Canada. The company also sells its merchandise through…

Words 1084 - Pages 5

Vera Bradley Essay

bags and handbags; and after the success of the first product line and their economic growth, they…

Words 5172 - Pages 21

Case Study Of Michael Kors

Incorporating Social Media iv) Direct Marketing – Emails, Brochures, Catalogues, Social Network c) Product Segmentation to target wide range of audiences d) Company focuses on innovative designs, materials and craftsmanship. Answer 2 4 P’s 4 E’s Product: diversified product range, high quality products Experience: the websites are user friendly, the Mobile application makes constumers feel like they are part of the brand Place: Globalised on-line and off-line presence making it accessible to…

Words 337 - Pages 2

marketing plan presentation Essay

DOGBO MARKETING PLAN • Mission . • Marketing objective. • Marketing environment. • S.w.o.t Analysis • Target market. • Market strategy. • features MISSION STATEMENT  Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world." • The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete." NIKE • Nike was founded in January 25, 1964 by Phil Knight • Products: NIKE…

Words 575 - Pages 3

Essay Marketing Mix

Marketing Plan: Phase I Rendy, Narisha, Tia, Amy, Rachael, DeWayne MRT/421 January 6, 2014 Dr. Nnamdi Osakwe Organizational Overview Nike Inc. is one of the world’s prominent novelties in athletic apparel, footwear, accessories and equipment. The Nike Inc. mission statement is “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (2013). There were two men Bill Bowerman and Phil Knight had a vision to redefine…

Words 973 - Pages 4

Nike: Nike, Inc. Essay example

Nike. Nike products have become very popular for people to buy. It rose up from the bottom and became a top selling brand demanded by the public. Nike, the brand once sold out of the back of Phil Knight’s car, has now become one of the most successful and diverse athletic sales companies in the world today. One of the founders, Bill Bowerman, head coach of the Oregon University Track and Field program was a tremendous coach. Nike Inc. says that before he was the head Track and Field coach at Oregon…

Words 1091 - Pages 5

Unit 2 Craig Assignment Essay examples

2 x ASA Level 2 diving coaches Level 2 Diving coach= Hours – 9am – 4 pm (1 hour unpaid break) Per hour: £16.23 Equipment Due to the sessions taking place at the London Aquatic Centre all equipment is already in place. No additional equipment required. ----------- Facilities No additional facilities are required. Diving pit could lose up to £64.00 Per hour in regular bookings. £ including VAT Marketing To save on costing leaflets to be designed and printed…

Words 3171 - Pages 13

Vera Bradley Case Summary

During the years of 2010 to 2013, Vera Bradley seemed to be in line with its’ competitors until 2014, that is when their meteoric growth stalled. One of the main issues was that Vera Bradley traditional products were not attracting enough new customers. Big competitors such as Michael Kors, Coach, and Kate Spade who were all well-known and popular made it hard for Vera Bradley. Vera Bradley had a strategy plan which appeared to match the company’s external and internal conditions, but provided little…

Words 353 - Pages 2