Coca Cola Advertising Changes Throughout The Years Coca Cola, is a brand name that has been marketed throughout the entire world. No matter what country you may be in, the word "Coke" is extremely well known. The reasoning behind this product being so well known, is not necessarily because the drink is great tasting, but more so due to the continuous and up to date advertising methods that the Coca Cola Company has used through out the decades. These different types of ads through different years, have ethical appeal, the need for affiliation and the need for nurture standing out in different ways and techniques. Coca cola advertising has changed throughout the years from being geared toward certain gender groups, certain age categories and methods of advertisement. Companies use gender advertising to persuade a specific gender to purchase their product. The Coca Cola company has done this for both the male and female gender in order to increase their sales. In the early years of Coca Cola advertising, black and white photos of families and men coming home to their wives were the usual scenes shown to draw in the working men and the spouse and family that they supported. An ever popular ad from the Coca Cola Company, was an ad showing a man coming home from work and drinking a refreshing Coke. The advertisement being considered, has an ethical appeal and the need for nurture wrapped throughout the text and picture. In earlier decades, men were the sole provider of the household, therefore Coca cola aimed to reach out to this gender group by focusing on the hard work they do, and that a refreshing beverage, Coke, is deserved. Also, the ad picturing men coming home to a wife or family reaches out the the need for nurture. The father, husband, and head of the household nurtured his family through the work that he did and he was in turn nurtured by the delightful treat that a Coca Cola brought him. Ads throughout the decades have reached out to certain age groups in different ways. In the 1970s, Coca Cola had an advertisement that was geared towards children. The ad showed large text stating “For a better start in life, start Cola earlier,” and depicted a mother giving the sweet taste of Coke to a young infant of maybe six or seven months. Fowles appeal of the need for nurture was the appeal that stood out and pulled in the audience of parents, families and possibly even grandparents wanting the best and freshest products for the children in their lives. As crazy as that may sound to us now, Coca Cola pushed their products out towards babies to drink and encouraged mothers to allow them to drink Coke in order to have a better life in the first few months after birth. In today’s advertisements from drink companies, many mothers and parents search for products that are basically the exact opposite from a Coca Cola product. Coke has a high amount of sugar, syrups and other ingredients that parents do not want given to children, let alone an infant or toddler, which explains how different ads for beverages have changed from the Seventies to the ones seen today. As well, Coca Cola has changed their methods of advertising throughout the decades. In the first years of Coca Cola advertising, radio commercials, newspapers and metal signs in stores were the most used methods of advertisement. In many ways, the need for affiliation with families and the way a person lived day to day was what pulled in the customers on a regular basis. With the need for affiliation, people want to feel like they connect with others around them. Coca Cola used this type of appeal in its earlier years of advertising in order to draw the customers in and get them to want to feel affiliated to the society they live in…
investment, competition profile and the future plans of the Coca-Cola companies as well as focus on the statistical analysis of its market performances. ii. Mission & Vision f) Mission g) Vision h) Culture i) Philosophy j) Plan
Coca-Cola was created by Dr. John Pemberton in 1886 and growing fast. In 2008, it has been operated in more than 200 countries and produced almost 450 brands. 1 However, the world is challenging and changing today. The coca cola company recognize it and realize the trends and forces…
This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include:
• Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
• Leverage the company…
“Coca-Cola Gets Taste for Chinese Herbs”
This article, “Coca-Cola Gets Taste for Chinese Herbs,” basically states that the company of Coca-Cola is working with the Chinese Academy of Medical Sciences to produce a medicine-based drink.
Using the Themes of Geography, this article can be analyzed. Location tells us the position on the Earth’s surface. This project is mainly taking place in a lab located in Beijing. Place tells us the physical and human characteristics found in a location. The…
Have you ever known every second of every day, people everywhere 13,000 of them pops open a coca cola product? First how was the world most valuable product discovered? Next Coca Cola gain worldwide growth. Lastly how this brand refreshed the world with its great refreshments. Coca Cola is the most valuable product discovered, therefore it has gained worldwide growth, and Coca Cola has refreshed the world with different varieties of refreshments.
The world’s most valuable product was…
with carbonated water and sampled by customers who all agreed this new drink was something special. Coca-Cola was originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He found brilliant and innovative ways to introduce them to this…
Maigan Winser 31st October 2012
What is the advertisement saying about belonging and how does it say it?
Perceptions of belonging are shaped within personal, cultural, historical and social contexts. Belonging emerges to connections made with people, places, groups and communities in the larger world. The community has the choice to belong or has barriers, which prevents belonging.
People are born into groups based on personal, social and cultural proximity. They voluntarily join groups…
Coca-Cola was first originated in 1886 by Dr. John Stith Pemberton. (“Company history”) This soda fountain beverage that Dr. Stith created is one of the world’s most recognized products. This company is a multi-billion dollar business that sells over 3,500 products worldwide and has operations in over 200 countries. (“Our company”) This company has been in business for over 127 years and somehow continues to report increased…
Kingston University Pre-Sessional Course 2013
Compare, contrast and evaluate the successful marketing between Coca-Cola and Pepsi
Submitted by: LE HUU NGHI – K1337463
Submission date: 09.08.13.
Word count: xxx words
Marketing is becoming one of the most crucial elements of success in most companies all over the world. According to the Charter Institute of Marketing (CIM, 2009)…
Coca-Cola was invented by Dr John S Pemberton on the 8th of May 1886 in Atlanta, Georgia. Today, they have come a long way from just selling coke as a beverage. The company clearly implies in their mission and vision that they strive to achieve and make a difference wherever they engage.
Identify the innovation issues.
The main issue that will be faced is that the existing machines will have to be replaced as Coca-Cola currently is dispensed by a machine that dispenses several types of soft drinks…