Coca Cola Advertising Changes Throughout The Years Coca Cola, is a brand name that has been marketed throughout the entire world. No matter what country you may be in, the word "Coke" is extremely well known. The reasoning behind this product being so well known, is not necessarily because the drink is great tasting, but more so due to the continuous and up to date advertising methods that the Coca Cola Company has used through out the decades. These different types of ads through different years, have ethical appeal, the need for affiliation and the need for nurture standing out in different ways and techniques. Coca cola advertising has changed throughout the years from being geared toward certain gender groups, certain age categories and methods of advertisement. Companies use gender advertising to persuade a specific gender to purchase their product. The Coca Cola company has done this for both the male and female gender in order to increase their sales. In the early years of Coca Cola advertising, black and white photos of families and men coming home to their wives were the usual scenes shown to draw in the working men and the spouse and family that they supported. An ever popular ad from the Coca Cola Company, was an ad showing a man coming home from work and drinking a refreshing Coke. The advertisement being considered, has an ethical appeal and the need for nurture wrapped throughout the text and picture. In earlier decades, men were the sole provider of the household, therefore Coca cola aimed to reach out to this gender group by focusing on the hard work they do, and that a refreshing beverage, Coke, is deserved. Also, the ad picturing men coming home to a wife or family reaches out the the need for nurture. The father, husband, and head of the household nurtured his family through the work that he did and he was in turn nurtured by the delightful treat that a Coca Cola brought him. Ads throughout the decades have reached out to certain age groups in different ways. In the 1970s, Coca Cola had an advertisement that was geared towards children. The ad showed large text stating “For a better start in life, start Cola earlier,” and depicted a mother giving the sweet taste of Coke to a young infant of maybe six or seven months. Fowles appeal of the need for nurture was the appeal that stood out and pulled in the audience of parents, families and possibly even grandparents wanting the best and freshest products for the children in their lives. As crazy as that may sound to us now, Coca Cola pushed their products out towards babies to drink and encouraged mothers to allow them to drink Coke in order to have a better life in the first few months after birth. In today’s advertisements from drink companies, many mothers and parents search for products that are basically the exact opposite from a Coca Cola product. Coke has a high amount of sugar, syrups and other ingredients that parents do not want given to children, let alone an infant or toddler, which explains how different ads for beverages have changed from the Seventies to the ones seen today. As well, Coca Cola has changed their methods of advertising throughout the decades. In the first years of Coca Cola advertising, radio commercials, newspapers and metal signs in stores were the most used methods of advertisement. In many ways, the need for affiliation with families and the way a person lived day to day was what pulled in the customers on a regular basis. With the need for affiliation, people want to feel like they connect with others around them. Coca Cola used this type of appeal in its earlier years of advertising in order to draw the customers in and get them to want to feel affiliated to the society they live in
Memory and Cognitive Biases
Advertising is one of the most amazing forms of art there is; it is able to capture emotions in a very unique and creative way, therefore generating a tangible result. Advertisements are able to bring consumers into stores to purchase goods; they also create a massive presence of individual brands worldwide. These brands are often more popular then the actual product itself, and they have developed a cult of followers that will buy products just because…
Professor Paul Beeheler
TA Corinne Knight
About Applications of Machiavelli
Project Company: Coca-Cola Company
There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms…
changing client demeanor: A relative study taking into account Tango and Coca-Cola "
Word Count: 3188
Table of Contents
1.1 Rationale of this study 3
1.2 Research Aims 4
1.3 Research Objectives 4
1.4 Research Questions 4
1.5 Research Hypothesis 5
2. Literature Review 5
2.1 Advertisement 6
2.2 Advertising services 6
2.3 Advertisement and Marketing 6
2.4 Advertisement and Branding 6
2.5 Advertising, Brand Equity and Customer Loyalty 6
chemical spill, they are reluctant to allow MNC’s, especially those with a lot of power like Coca Cola to do as they please. They feel the small amount of rules they do have must be enforced strictly. Another aspect that differs between US and India in regards to culture is language. Although businesses use English as a common denominator, communication will always be somewhat difficult.
2. Coca-Cola could have negotiated terns instead of pulling out in 1977 when India demanded its secret formula…
The Coca Cola commercial was created to sell the beverage. The commercial tells the story of how the Coca Cola drink is made when someone purchases one from a vending machine. It is in an animated format and of sort tells the story of how a bottle of Coke is created by all the little beings that live inside the vending machine.
b) What are the main images conveyed in the text?
The main images conveyed in the text are of a mythical factory that is inside of all Coca Cola vending machines filled…
MARKETING - MANGEMENT
NAME: SHREYA BISHT
ROLL NO: 323431
This soft drink was first sold in public at the soda fountain in Jacob’s Pharmacy which is situated in Atlanta on May 8, 1886.
Coca cola is a carbonated soft drink. It is sold in stores,vending machines, and restaurantsthroughout the world. It is produced by The Coca cola Company of Atlanta, Georgia. And is often referred to simply as
Nine servings of the soft drink used…
Maigan Winser 31st October 2012
What is the advertisement saying about belonging and how does it say it?
Perceptions of belonging are shaped within personal, cultural, historical and social contexts. Belonging emerges to connections made with people, places, groups and communities in the larger world. The community has the choice to belong or has barriers, which prevents belonging.
People are born into groups based on personal, social and cultural proximity. They voluntarily join groups…
Pre-Sessional English Programme
Written Assignment Final Draft
Student Number: 140486360
Student Name: XIANYU HE
Group: PSP 120
Assignment title: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base
Word Count: 1175
Currently, the majority of small companies have been taken over while larger companies are better to survive during the fierce marketing…
A study on branding and strategy
The following report is a study on branding and strategy. The good being examined is Coca Cola and the campaign is the ‘Share the good’ campaign (YouTube, 2013). The report contains background on the brand and target market, and analysis of the effectiveness of the brand strategy.
In the words of brand design legend Walter Landor “Products are produced in a factory, but brands are produced in the mind of the consumer.” (Martinez, 2012)…
I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19.
Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.
Product- A product…