Coca-cola and Pepsi Essay

Submitted By vanessa448
Words: 1830
Pages: 8


Product | Coca-cola is a product which can be used by anyone world-wide no matter what age or gender. It is a carbonated soft drink that seems quite strong for many people, but is bought by many to quench their thirst on a hot day or is simply given out with a combo at your local fast food places. This drink was the invention of John Pemberton, an Atlanta pharmacist. Coca-cola’s valuable brand came out with several other drinks such as Diet Coke, Fanta, Sprite, Coca-cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, Del Valle and about 3,500 more. This brand meets the consumer’s needs by developing beverages other than common soft drinks that may be unhealthy in many people’s eyes, so they use a strategy to put their product out in the public but create many different flavours suitable to the consumer’s demands. Coca-cola is more of a smooth drink compared to Pepsi, and Coca-cola chooses to be less flashy to focus more on the product and approach the audience with more of a classic appeal due to their long history. One of their other popular beverages would have to be Coca-cola Zero which offers the same Coca-cola taste but with no calories, this product is sweetened by the blend of aspartame and acesulfame potassium for young adults and for the health conscious population. This soft drink is available in many different sizes such as mini coke cans of 222ml, the original glass bottle and coke cans are 355ml, 710ml bottles, 1 liter bottles and 2 liter bottles. Coca-cola comes in many flavours that include, cherry coke, cherry coke zero, vanilla coke, caffeine free Coca-cola, Coca-cola Black Cherry Vanilla, Coca-cola Blak, Coca Cola C2, Coca-cola light, Coca-cola with lime, and many of the same flavours but in the diet variety. Coca-cola asked glass manufacturers to create a distinctive bottle design to separate their drink from imitators and they came up with their first bottle package which was the contour bottle. Later then, cans and plastic bottles were introduced and are used till this very day. It’s famous logo started off in 1887-1890s where the trademark was inserted to the tail of the “C”, but over the years minor details were edited such as more swirls were added, the tails on the “C” were tweaked, a fishy look was added, the famous white wave, white wave enhanced with bubbles, a classic bold look and currently Coca-cola’s 125th birthday logo with bubbles bursting out from the contour bottle. Coca-cola has had over 70 different slogans but its most recent one is “Enjoy the Coke Side of Life”. | Price | The price of Coca-cola products usually verify depending on the location where the drink is being sold or served. Coca-cola cans such as the original flavoured coke, Coke Zero, and Diet Coke range from $0.75-$1.30 and Coca-cola bottles in their several flavours that are available are usually $1.50-$2.25 whether in convenience stores or gas stations. In grocery stores, coke cans and bottles are available in packs of 6, 12 and 24. Restaurants and fast food places also serve coke from the prices of $1-$3, the more expensive the drink usually is it most likely because it includes refills. Convenience stores may have special prices for two bottled drinks for $3 and fast food restaurants like McDonalds release their Dollar Drinks special for drinks of any size. | Promotion | The Coca-cola company has been advertising for many years and their progress has shown over the years just by looking at how popular their drink is in the media. From the year of 1993 to 2006 has spent about 1 billion-2.6 billion each year, worldwide for print, radio stations, internet and television advertising. Coca-cola has successfully sponsored many major events, organizations and projects such as American Idol, BET Network, NASCAR, NBA, NCAA, and the Olympic games. Coca-cola has used magazines as a form of advertising, believing that they can geographically and demographically select consumers that it wants to target.