Coca Cola Marketing Strategy

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Pages: 5





This soft drink was first sold in public at the soda fountain in Jacob’s Pharmacy which is situated in Atlanta on May 8, 1886.

Coca cola is a carbonated soft drink. It is sold in stores,vending machines, and restaurantsthroughout the world. It is produced by The Coca cola Company of Atlanta, Georgia. And is often referred to simply as

Nine servings of the soft drink used to sell each day. Sales for that first year added up a total of $50. The funny thing was that it had costed over $70 in expenses, so the first year of sales of coke were in loss.

Till 1905, the soft drink, was marketed as a tonic, which contained
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By the late 1890s, Coca Cola was one of America’s most popular fountain drinks, largely due to aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.


Advertising was an important factor in John Pemberton and Asa Candler’s success and by the turn of the century, the drink was sold across Canada and United States. Around that same time, the company began selling syrup to independent bottling companies which were licensed to sell the drink. Even today, US soft drink industry is organized on this principle. HISTORY

Old German Coca-Cola bottle opener believed to be the first coupon ever, this ticket for a free glass of Coca-Cola, it was first distributed in 1886 to help in promoting the drink. By 1911, the company redeemed 8.9 million tickets.
This Coca-Cola advertisement from 1946 is still displayed in the small city of Minden, Louisiana.
The prototype of Coca-Cola recipe was formulated by the Eagle Drug and Chemical Company, which was originally known as coca wine called Pemberton’s French Wine Coca. He might have been inspired by the formidable success of Vin Mareani, a European coca wine.

Death of the Soda Fountain – Rise of the Bottling
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It ascertains the projected demand and attainable supply. At most instance, marketing study is implemented– integrating potential markets survey and statistics. Collating and collecting data from the geographic and demographic market form part of the marketing aspect. Data generated will be used in the projected financial statements.


On 23rd april,1985, Coca-Cola, gained much publicity, and attempted to change the most famous formula of the drink which was named "New Coke". Followed up by taste tests revealed that most of the consumers preferred the taste of New Coke in comparision with both Coke and Pepsi , but Coca-Cola management was unprepared for the public's response for the old drink, leading to a weird development. Company gave in to protests and then again returned to the variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener, and used the name Coca-Cola Classic instead, on July 10,