Coca Cola Rhetorical Analysis

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The letters between an executive, Mr. Ira C. Herbert of the Coca-Cola company, and a representative, Richard Seaver, of Grove Press discussing the use of the slogan “It’s the real thing” , demonstrate many satirical and rhetorical devices throughout. Firstly, examining the letter sent from Herbert to Seaver, Herbert comes off very sincere in his complaint to Seaver. Using a kind, pastoral tone, as well as courteous and composed diction, he calmly presents his case without the use of vulgar or sardonic speech. While trying to get his point through, he uses logos to verify that their company has been using the slogan for over twenty-seven years. Stating that “first used in print advertising in 1942”, proves the fact that they
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