Student ID: 133FNN4381
Coca Cola Case study
1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
Although reputation is an intangible concept, research universally shows that a good reputation demonstrably increases corporate worth and provides sustained competitive advantage. A business can achieve its objectives more easily if it has a good reputation among its stakeholders, especially key stakeholders such as its largest customers, opinion leaders in the business community, suppliers and current and potential employees.
Strong ethical activities, and manner, excellent relationships amongst employees, respect and treat well each other, welcoming workplace, best quality in producing, company has strong stabilized financial records, strong relations with community, competitor’s reputation.
No, because different stakeholders see problems differently. And every stakeholder’s own interest is different.
2. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company's board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?
First step is to assure the product safety. Second is the employee treatment, I will have to make sure that every worker gets the benefit they should get from the company and treat everyone the same. Third step is to focus on the environmental issue, because it is really important to the society and we need to show that we care about our customer’s health.
Environmental concerns. It is Coca-Cola’s responsibility to produce less pollution and better products. So I think to focus on environmental problem is a great way to respond to the stakeholder issues. Also, more philanthropic is a key point to gain more reputation.
3. What do you think of Coca-Cola's environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts?
For more than a decade Coca-Cola has been fighting allegations of a lack of health and safety of its products, unlawful competitive practices, racial discrimination and employee intimidation, channel stuffing, unfair distributor treatment, and the pollution and pillaging of natural resources, but under Neville Isdell and Muhtar Kent's leadership, the company appears to have rebounded and begun to take strides toward improving its image. The company is focusing more on environmental stewardship, for example. However, the company's critics say that Coca-Cola is not doing enough—that its efforts are merely window dressing to hide its corruption. Case in point: Although the company claims to have addressed all its issues in India and says it is making an effort to aid the country's population
Nike Case study
1. Why did Nike fail to address corporate social responsibility early on?
Allegations of poor conditions, child labor, widespread harassment, and abuse have all been issues for the company. Because the Asian factories have further subcontracted out the work, it has become increasingly difficult for Nike to keep track of and regulate the working conditions and wages in these factories. Nike's high visibility made it ripe for attack when labor rights violations were uncovered. In Indonesia, where Korean suppliers owned a majority of Nike factories, reports by labor activists and other nongovernmental organizations revealed several cases of human rights abuses and labor violations. Nike also experienced problems with factory conditions in Vietnam. The audit reported unacceptable levels of exposure to chemicals in the factory and documented cases of resulting employee health