Innovation can bring out the uniqueness of a company it can be the one thing that draws consumers to your product or over to the competitors. In order for Coca Cola to go on giving the community what they want and to continue to keep their sales on top they need innovation. One example of Coca Cola’s innovative ideas is the C2. The C2 was intended for male ages 20-to 40- years of age that enjoyed the taste of Coca Cola but did not want the carbs and calories but benefited from the aspect of the Diet Coke with no calories but did not want the female image or flavor. The C2 had the full flavor of Coca Cola but half the carbs and calories. With a $50 million advertising campaign the C2 hit the market in 2004 (Schneider & Hall, 2013). Another example of Coca Cola innovation is there Blue Bayou coupon on the back of their cans. This was a very clever idea to capture not only the adults but also to kids as well. The kids the fun and excitement of the waterpark and the parents benefit from the discount that they receive from the promotion. And at this day and age who is not trying to save every little penny. As a result of Coca Cola’s innovative ideas that are most likely one of the reasons they are at top of the market. “Although Coca Cola has been secretive in the past about innovation within their company a recent article revealed that the company’s global director of innovation Anthony Newstead revealed initiatives had been put in place to change that,…
Pepsi-Cola UK case analysis
Market and Competition in U.S
% of U.S soft drink volume
% of Pepsi in
% of Coke in
Supermarkets in U.S. were diversified.
Large chain controlled less than 2% of U.S. volume.
No regional chain had more than 25% market share in a major trading area.
Soft drinks provided 20% margin.
Bottlers provided vending machines; producers…
This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include:
• Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
• Leverage the company…
Have you ever known every second of every day, people everywhere 13,000 of them pops open a coca cola product? First how was the world most valuable product discovered? Next Coca Cola gain worldwide growth. Lastly how this brand refreshed the world with its great refreshments. Coca Cola is the most valuable product discovered, therefore it has gained worldwide growth, and Coca Cola has refreshed the world with different varieties of refreshments.
The world’s most valuable product was…
carbonated water and sampled by customers who all agreed this new drink was something special. Coca-Cola was originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He found brilliant and innovative ways to introduce them to this exciting…
as a guide on how to handle different situations that may arise, such as obtaining competitors information and insider trading.
The Coca-Cola Company (Coca-Cola) is known for manufacturing, distributing and selling carbonated soft drinks through restaurants, stores and vending machines in all over the world. Coca-Cola is one of the world’s largest manufacturers and distributors of beverage products. The organization has operations in over 200 countries and selling on average…
Coca-Cola was first originated in 1886 by Dr. John Stith Pemberton. (“Company history”) This soda fountain beverage that Dr. Stith created is one of the world’s most recognized products. This company is a multi-billion dollar business that sells over 3,500 products worldwide and has operations in over 200 countries. (“Our company”) This company has been in business for over 127 years and somehow continues to report increased…
information regarding the other company’s intended course of action. As a result of the cola wars, bottlers were pressured to increase spending on marketing and promotion, new packaging and product, and allow for widespread retail discounting. There are different “battlefields” on which Coke and Pepsi compete, such as marketing, bottling decisions, formula, and alternative products. On the marketing field, Coca-Cola claimed to be “American’s Preferred Taste” in 1955. Pepsi launched the “Pepsi Challenge”…
Cola Wars Case
Threat of new entrants: Medium
The entry barriers for new entrants are relatively low, since there are no switching costs and capital requirements are relatively low. As mentioned in the case, a typical concentrate manufacturing plant that could cover the region of the entire United States cost between $50-100 million to build. However, Coca Cola and Pepsi have a significant brand advantage, and have claimed 72% of the US CSD market share. Consumers have developed brand loyalty and…
Kingston University Pre-Sessional Course 2013
Compare, contrast and evaluate the successful marketing between Coca-Cola and Pepsi
Submitted by: LE HUU NGHI – K1337463
Submission date: 09.08.13.
Word count: xxx words
Marketing is becoming one of the most crucial elements of success in most companies all over the world. According to the Charter Institute of Marketing (CIM, 2009)…