I was doing a little research on Codes of Conduct of a few companies and I found The Body Shop really interesting. I just thought of blogging it today.
Anita Roddick founded The Body Shop in 1976 in Brighton on the South coast of England. Currently there are 2,500 stores in over 60 countries with around 1,200 products. 124 new stores were opened in the year 2008. The Body Shop became a part of L’Oreal group in 2006.
The Body Shop owns 100% of soapworks at a factory in Glasgow, Scotland. All other products are outsourced. According to Anita Roddick ‘The business of business should not just be about money it should be about responsibility. It should be about public good, not private greed.’
The Body Shop believes in Ethical Trade and they are against Animal Testing. Animal Testing was a big issue in the cosmetic industry. The Body Shop was the first beauty company to take an action on animal testing for cosmetics and supported the campaign. Animal testing for finished cosmetic products was banned in 2004 and for ingredients in 2009 by EU.
The Body Shop has a Charity Foundation. The Body Shop Charity Foundation was launched in 1990. It provides financial support to pioneering frontline organisations that otherwise have little hope of conventional funding. The focus of the foundation is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
Community Fair Trade
‘We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use. We have 25 Community Fair Trade suppliers and we will be featuring more and more of them on this map in the coming months’ (http://www.thebodyshop.com/values/CommunityFairTrade.aspx)
The Body Shop buys shea butter from the Tungteiya Shea Butter Association. This is made up of 476 women in 11 villages around Tamale, northern Ghana and money from trade has been used to fund medical care, better housing and education.
Community Fair Trade programme began in India in 1987 with Teddy Exports. They started with 5 employees in a hut and today it employs over 400 people who benefit from equal pay and good working conditions.
Activate Self Esteem
‘We believe that true beauty comes from confidence, vitality and inner wellbeing. We strive to use imagery which doesn't play on women's insecurities, and to bring you products that enhance your natural beauty and express your unique personality.’ (http://www.thebodyshop.com/values/SelfEsteem.aspx)
The Body Shop believes in Learning is of Value to Everyone (LOVE).
Protecting the Planet
‘Protecting the planet is even more important today than it was in 1976, when we first published our five core values. We're committed to reducing our impact on the environment by reducing the energy we consume and generating less waste. We take full responsibility for the way we run our business. We're using our global network to help change attitudes around the world. And we're building on positive efforts already being made by our suppliers, franchisees, colleagues and customers.’ (http://www.thebodyshop.com/values/ProtectPlanet.aspx)
Have committed themselves to clear targets for 2020 and aim to:
Reduce CO2 emissions by 50%
Reduce electricity consumption by 50%v as it’s a key contributor to CO2 emissions
Reduce waste activities by