Comcast Pest Analysis Paper

After reading the Comcast article and the industry survey report I found that the three most critical factors in Comcast’s macro-environment would be technological, demographically, and cultural. Comcast has good technology that allows them to provide great service such as fast internet speed to their customers (Comcast Survey, 2016). demographically Comcast’s price could be too high for some people’s income and that’s why Comcast have a hard time retaining customers (Gretchen,2014). Culturally people are switching from standard televisions services to streaming services.
After reading the Comcast 10-k report and conducting a porter’s five forces analysis I concluded that the three-critical factor in Comcast competitive environment are threats or substitute products, bargaining power of customers, and threats of new entrants. The increase number of substitute products …show more content…
the motivation level of the Comcast representatives is extrinsic and is not favorable. this type of motivation is putting the sell representative in a position where they have to choose between satisfying the customer because they want to or worrying about getting their paycheck if they are not able to convince customers to stay with the company (Fienberg,2014).
I would recommend offering different ways to earn rewards other than customer retention. The reason for their bad customer service is trying to drive customer retention. I’d rather try and make sure that the current and new customers are complelety satisfied with their service and fix any problems that they may have in order to combat the bad customer service reputation that Comcast’s has for its

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