audience because he is providing a logical reason why they are contributing so much money towards the anti-marijuana drive. While using logic to explain why the pharmaceutical companies are donating so much money, Serrano also appeals to his audience’s emotion. After reading about Insys Therapeutics donation, the reader cannot help but wonder where that money is coming from. To further explain where the pharmaceutical spendings came from, Serrano states that “drug prices have increased 127% since 2008.” The pharmaceutical companies are essentially raising prices in order to lobby against the legalization of marijuana. Anyone who reads about this will feel betrayed by the pharmaceutical companies who are supposed to help people solve their pain problems. However they are just taking their money. Serrano’s second appeal to emotion is the fact that children are affected by the use of opioids. Serrano expresses that accidental marijuana consumption in Colorado is “2.3 for 100,000 kids aged 10 and under” while…show more content… However, all of them used hyperlinks throughout their article. Hyperlinks are used to provide additional information that the author cannot fit in the original text. In order to give the reader a full understanding of the topic, a counter argument should be provided so the audience can see both sides of the argument. However, none of the writers used the hyperlinks effectively to show the audience an opposing view. The link that Loria provided that directed the reader to “The Effects of Cannabis” is an example of the writers only providing links that back up their argument. However, who says hyperlinks are even effective? How many people actually click on the hyperlinks and find the answer they are looking for? Usually one hyperlink will lead to the next and it is a never ending course. Soon the reader will forget about what they were researching in the first
