Wilson sold two types of balls, wound and solid balls. They have the capabilities advantages because they were top of the market when golf was unpopular and also top of the market when golf was popular. Unit sales for Wilson were 3.4 million boxes of wound balls and 10.2 million boxes for solid balls. The revenue was $98,566,000 for wound balls and $132,498,000 for solid balls. Their targeted market were players an aspiring and hackers last. Using logic yes they were there once so they have the capabilities advantages to be there again.
Max-fli sells two types of balls, wound and solid balls. Their scope was everywhere except mass merchandisers. Their target market are players and aspiring and hackers last. They have the perceptual advantages because they have a former Master Champions, Fred Couples which will make customers perceive