Franchising is the most common way to operate a business nowadays. It’s defined as a form of licensing in which a company allows a foreign company to pay it a fee and a share of the profit in return for using the first company’s brand name and a package of materials and services. In fact, catering trade is a good example. Many restaurants have been franchised, such as McDonald’s, KFC, and Subway and so on. Their franchisees are all over the world. Moreover, hotel trade also. Franchises usually offer a particular training for their employees so that the employees can provide professional service to customers. There are some examples of catering trade below. McDonald’s. McDonald’s was founded in 1955, and it also started franchising in 1955. McDonald’s is the largest fast food restaurant of the world. McDonald’s offers a specific kind training for its franchisees employees. It requires these employees to have one week training at headquarters and 12-24 months training at a local McDonald’s restaurant. Its most special program is McDonald’s Hamburger University. Hamburger University provides a training and lifelong learning program to student-employees. Its training consists of restaurant operations procedures as well as service, quality and cleanliness. Hamburger University is also a formal college educational program that helps the student-employees earn college credits, and offers scholarships. Hamburger University teaches in a total of 28 languages to satisfy the student-employees who are from everywhere of the world. 7-Eleven Inc. 7-Eleven is a convenience store which was founded in 1927, and it has been franchising in 1964. As its name, all 7-Eleven stores were open from 7 a.m.-11 p.m. originally; but now, all of them are open 24 hours a day. Today, 7-Eleven Inc. has over 30,000 stores across the United States and around the world. 7-Eleven offers 6 weeks training for the employees at its local training centers. The purpose of the training is to ensure that the employees are able to meet 7-Eleven standards for store level operational execution. The training includes in store experience, excellent communication skills which must be able to clearly communicate with customers, and so on. For example, store level operational training for managers is using appropriate skills to deliver training programs to ensure employees attain competency in the skills and knowledge necessary to deliver exemplary customer service and to maximize sales and profitability in their store. Subway. Subway is a submarine sandwich restaurant. It was…
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients (such as sandwich, hamburger, hotdog, pretzel, burrito, and so on) and served to the customer in a packaged form for take-out/take-away. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also…
Fast food has influenced the best of us in many ways. Every person in the United States, even around the world, everyone has become exceedingly indolent and we all depend on this indigenous source of food. As we grow up our parents feed us what is now known as “Fast food.” Everyone in the world knows this food is an impediment to our health and how we should be living. People also do not understand what they are consuming when they eat these fast food products. Children of the fast food generation…
Fast Food 1
Instructor: Joan Cox
ENG 1101 College Writing
October 20, 2014
Fast Food 2
Thesis Statement: Parents buy kids fast food, not thinking about imprinting fast food routines onto their children; parents don’t notice that the habit may cause future medical issues for their kids.
C. Fried Chicken
D. French Fries
IV. Health Issues
employees, in disgust. Aware of the ingredients that the food is made with I refuse to eat anything from there, even the salads that end up being around 700 calories. I know for some people it may be very difficult to resist that BigMac sandwich, especially when it is fresh off of the grill, still coated in the grease and then layered with the special sauce; that sounds delicious! When that man comes back another day to retrieve more food for his family, and continue to do so for the next month,…
How does fast food advertisement target its audience?
Fast food advertising helps promote fast food products throughout various parts of media such as magazines, commercials, billboards, social media, celebrity’s endorsement, and much more. Out of the advertisement in the United States, fast food represents one of the most heavily marketed industries.
Fast food advertisements such as McDonald’s focus more on children. McDonalds and Burger King, huge fast food restaurants. These two…
Fast Food Nation
Fast Food Nation: The Dark Side of the All-American Meal written by Eric Schlosser in Boston, Massachusetts during January of 2001 with 356 pages is a very eye opening book that I will not soon forget. It begins by telling the story of the founding fathers of fast food and how the concept came to be. Fast Food Nation is divided into two sections: “The American Way”, which shares the origins of the fast food chains and “Meat and Potatoes” which gives specific information about how…
McDonald's is the world's leading fast-food company by sales with more than 33,000 restaurant in about 120 countries. It focuses on the strategy of Plan to Win, and some other strategies such as diversifying their menu, driving traffic across dayparts for snacks and beverages and remodelling outlets. North America, Western Europe and Asia Pacific are the three main regions that McDonald's concentrated, they are also the regions that McDonald's make the…
The Changing of the Food Industry
“In many respects, the fast food industry embodies the best and worst of American capitalism at the start of the twenty-first century – its constant stream of new products and innovations, its widening gulf between gulf between rich and poor” (Schlosser 6). In 2001 Eric Schlosser published “Fast Food Nation.” Eric Schlosser’s early 21st century muckraking text, “Fast Food Nation,” attempts to shed light on the consequences of the fast food industry on American…