Concept: Marketing and Market Penetration Essay

Submitted By Venny-Rekha
Words: 645
Pages: 3

BA 350 - Chapter 8 Assignment – KOVVURI VENKATA SUBRHMANYA AYYAPPA CHELL REDDY _9246_FALL 2014

1. Find the market penetration of the top 3 C2C websites? Top C2C websites:

1. Amazon 2. eBay 3. Craiglist

Market Penetration of Amazon:

Amazon’s products are accessible to the user, for Amazon has found ways to feel like a small store where items can be easily found, and even found while people are sitting in their living room.

People can be confident that, if they order from Amazon, their order will arrive on time or even early. And they can trust that Amazon’s products will be packaged so well that damage is a non-issue. They also know that Amazon’s prices, shipping included, are reliably reasonable and are typically the lowest available.

Market Penetration of eBay:

eBay, have both streamlined and globalized traditional person-to-person trading, which was usually conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface.

This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering. eBay Motors serves the automotive marketplace, including vehicles, parts and accessories.

eBay specifically has also broadened the range of products that it offers to facilitate trading on the site, including payment services, shipping services, authentication, appraisal, vehicle inspection and escrow services. Many online auction sites use a system called PayPal for sellers to receive online payments securely and quickly.

Market Penetration of Craiglist:

Craigslist utilizes the internet to attract a wide customer and buyer base which employs the website to list and sell items. The business model of Craigslist is simple: serve the customer first. Utilizing this model, Craigslist has developed into a prime example of a customer to customer driven 'machine', which focuses on the customer selling to the customer.In fact, Craigslist makes no money off the customer to customer interactions that occur on the classifieds of the website.

2. Describe the differences between B2B, B2C and C2C.

B2B (Business to Business)
B2C (Business to Consumer)
C2C (Consumer to Consumer)
It is a business to establish business relationships with businesses such as McDonald’s, we are only able to buy McDonald’s and Coca-Cola because of the business partners. Businessmen to establish business partnership is the hope that through the what is offered to form a complementary development opportunities, our business can be profitable. Example: maritime network, Directindustry (Finderwal), million net, Alibaba,Tradett,HC network, business network.
It is that we often see vendors sell goods…