Philosophical Assumptions Of Consumer Behaviour

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Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly, I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly, I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally, I will examine how do I express my complaints to the organisation and my dissatisfaction. These three categories are formed by different worksheets. This portfolio is designed to help and understand how to take advantages from my consumer behaviour when purchasing
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(Bonura, 2008) Bonura’s beliefs agree to my beliefs where I think the power of advertising is that advertising is a promotion; advertising allows more people recognize the product. When the product is worthy enough to make the consumers introduce to their friends, then it is a successful product.

ii) Your feelings that marketing makes people buy things they don’t need

My view to how marketing makes consumer buy products is that even though the consumers know that the product will not really eliminate the wrinkles, they will still purchase it. Consumers are buying a chance and a dream; they kind of believe that once they use and continue using the product, they will look like the celebrities on the advertisements.
The business of looking good is the major contributor to the U.S. economy. While food, clothing and shelter are thought to be basic necessities of life, the reality is most clothing purchase are driven by fashion (luxury desire) not need. Cloth and fashion are products that make people live more pleasurable, fulfilling and exciting. (Pamela N, Dazinger. 2004, p.114)
Worksheet 2
Activity 2 - What types of decisions do you make?

Learning Objectives

Upon successful completion of this tutorial, students should be able to: * categorise examples of their own consumer behaviour * compare and contrast limited and extended problem solving * explain their own consumer behaviour using the