Consumer Culture During The Progressive Era

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. Although the Progressive Era came to an end, the powerful new consumer culture created a market place for the rise of mass culture. It helped create a national marketplace of stores, and corporations. It led to increasing mass culture and more Americans embraced the new era. This new cultural reform came about through the creation of a national marketplace. More Americans were hearing advertisements, shopping at the same companies, reading magazines, listening to radio stations, and watching the same movies. For the first time, Americans were increasingly becoming exposed to new values, and were always on the move. The love affair with movies, became the thing to do and many grinded out to experience these new movie theaters. “Americans spent …show more content…
Americans developed a love affair with cars and changed the social life of the nineteenth century. “The great bambino” earned the label of the greatest American pastime. Babe Ruth stood as a life hero and attracted many people to love the game of baseball. Spectacular sports changed the way people spent their leisure time. This whole idea of the rise of mass culture with movies, radio, airplanes, cars, and sports, ultimately changed America. It stands as a legacy of itself. Imagine for one second if none of these things ever came about? The world we live in wouldn’t be the same. The massive cultural reform effectively made the world come about. “The time will never be, probably, when the young folk are regarded in any other light than as bent upon their own destruction and that of the entire human race” (minister). It’s scary to realize that nature of the progression of this world is continuously growing each and every second of our lives. As each second passes, more destruction and change is bending onto the world. The idea of the legacy of the rise of mass culture, was the fact that it grew from the Progressive Era. The roaring 20’s legacy was the growth of technology of movie theaters, radios, airplanes, cars, and