Also during this time, there was major racial change. African Americans fled from the south to the northern cities. This was called the black migration. Immigrants also came into the country, and populated the cities. For the first time in history, the amount of people living in the cities outnumbered those living in rural areas. Black culture flourished with the Harlem Renaissance as they produced books of poetry, plays, and fiction. Many African Americans also began making and listening to jazz music and it became very popular amongst all people. At this time most Americans owned radios and televisions and it bought the family together to listen and watch what was going on around the world. They didn’t have the slightest idea that this would pull families apart many decades later. But this also made for a rise in the advertising industries. According to Consumerism, Nature, and the Human Spirit,
The American economy, having reached the point where its technology was capable of satisfying basic material needs, now relied on the creation of new consumer demands – on convincing people to buy goods for which they are unaware of any need until the need is forcibly brought to their attention by the mass media (Lasch, 1979, p . 72).
What advertisers did and still do today was create a false idea of the ideal consumer. When consumers bought these products, they felt as if they were fulfilling the qualities of this ideal consumer. Because during this time there was still