Our company is the International Marketing team. We specialize in marketing and trading with countries outside of the USA and will be exporting products to many countries over the course of this semester. Our specific focus at this time is exporting our product, the Beautiful Skin sun tan lotion to The Bahamas. This product will allow consumers to obtain beautifully tanned skin while protecting from the warm rays of sun at the Bahamas.
II. History of the Bahamas:
Columbus first encountered the Arawak Indians who inhabited the land now known as the Bahamas in 1492. In 1717 they became a British Crown Colony. When slavery was outlawed in the British Empire in 1834, the slaves in the Bahamas were also freed. In 1955 a free trade area was formed bringing in tourists. Prime Minister Lynden O. Pindling negotiated a new constitution with Britain in 1969. On July 10, 1973, the Bahamas became an independent nation. Since then, the Bahamas has prospered through tourism, international banking, and investment management.
III. Geographical Setting:
The Bahamas are a cluster of about 700 islands located 50 miles off the east coast of Florida. The Bahamian islands extend for over 700 miles and the land area is 5,382 square miles. The climate is subtropical with trade winds blowing almost continually throughout the islands. This gives the Bahamas a warm, agreeable climate year round. The Temperature averages around 70 to 75 degrees Fahrenheit between September and May and is a bit warmer in the summer with temperatures around 80 to 85 degrees Fahrenheit. Its terrain includes long, flat coral formations with low rounded hills.
IV. Social Institutions
Marriage procedures in the Bahamas are similar to those in the United States. They are monogamous, people are allowed to choose their own spouses, and weddings follow engagements. People do not marry blood relatives except in small communities where distant relatives often marry. Both the male and the female are expected to bring in an income to help with finances. Prior to marriage, the women are expected to be abstain from premarital sex, while the men are expected to have both premarital and extramarital affairs. Most households consist of nuclear families where authority is evenly split between the husband and wife. In poorer settlements, extended families exist in order to save money or to help take care of children while the parents