Course Outline Essays

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Division: Strategy and Business Economics
Instructor: Isaac HollowayUGO Support: Ines Bilec
HA 269; 604-822-8355604-827-3172
Office hours: T W Th 10:30—11:30Office hours: normal business hours
Sections: 103: MW 1:00—2:30
104: MW 2:30—4:00
Location: HA 491
The course website can be access through Connect at
This course is cross-listed as FRE 295.
Managerial Economics covers the economic foundations of managerial decision–making. Topics include supply and demand, empirical methods, production and cost, organization and objectives of the firm, competition and monopoly, pricing with market power, oligopoly and monopolistic competition, game theory, uncertainty and information, the agency problem, behavioural economics, and market failure.

By the end of the course, students should be able to apply economic models and economic analysis to a wide range of business problems, especially pricing decisions and competitive strategy decisions. In carrying out economic analysis students should be comfortable using diagrams, a variety of mathematical techniques, and spreadsheets.

#1 Distributed Sept. 15, due Sept. 29 at beginning of class – 5%
#2 Distributed Nov. 5, due Nov. 24 at beginning of class – 5%
Midterm Exam Wednesday, Oct. 22, 6:30—8:30 pm – 35%
Class Participation(including clicker questions)– 10%
Final Exam– 45%
Total: 100%

Required Textbook:
Managerial Economics and Strategy by Jeffrey Perloff and James Brander. This textbook is available in the UBC bookstore. New copies of the textbook come with a subscription to MyEconLab, which is an online resource containing answers to all the end of chapter questions and many other helpful features. Students are not required to use MyEconLab, but it is recommended as a valuable learning tool.
Technology Requirements: All students must have an iClicker and should have a laptop computer. All students must be able to access the Connect website for the course.
Course Schedule
Class Day Date Reading Topic Comment
1 Wed 3-Sep 1,2, 3.1 Introduction, Supply and Demand, Elasticity Review
2 Mon 8-Sep 3.2 Estimation I 3 Wed 10-Sep 3.3, 3.4 Estimation II 4 Mon 15-Sep