Overview: Creemore Springs Brewery is a small, independent brewer that offers high quality alternatives to premium beer connoisseurs. Creemore Springs opened in1987 close to a natural spring from which they draw water for its premium beer. Microbreweries are increasing the market shares for the beer industry in Ontario. Creemore has a very well-known reputation for their beer as they have received numerous awards for their high-quality beer. Creemore has recently been having quality problems with the company that is contracted to clean its bottles, the president of Creemore Springs has to decide whether or not to recommend moving the bottle cleaning process from the external company to bring it in-house. The current bottling process is complex that involves picking them up, dropping them off, and picking them up again. However, the in-house process would involve that, at the time of the bottling, returned empties would be loaded on the line, carried through the new equipment for thorough cleaning, inspected and then fed directly to the main line.
TOWST Analysis: The threats of Creemore Springs is government pricing, due to the fact that the two major breweries in the market possess 90%, also, the lack of quality control in the cleaning process of the bottles. The company has several opportunities as there is a growing niche market and a demand…show more content… The cause of this problem occurred when Creemore received broken, and poorly cleaned bottles from the contracted company. This situation increased shipping costs by $15,000. Furthermore, the complex cleaning process is a significant cause for the company, which could be resolved with in-house cleaning as it leads to be more reliable, and more cost sufficient. The problem is urgent as to avoid legal issues if chipped and broken bottles are found in customer cases, as this would ruin the reputation of the
