Politically, the country has gone through many transitions from dictatorships, to military coups, to Christian democratic ruling parties. Today, Chile is a strong democratic nation. The family is very important to Chileans; this is influenced largely by the mestizo way of living. The …show more content…
The social institutions of family and education in Chile are directly related to the type of culture within the country and apply to where the marketing and advertising should be implemented of the product. Families in Chile are large because of the ways of mestizo culture, and largely due to the high percentage of lower class citizens, needing to live in a home where many people of the family can help economically. The mestizo's are very protective of the family since they lived in small villages and led life in a fashion that benefited all of the society.
Although women have widely been considered equals in Chile before most other countries in the world, divorce was not legalized in the country until 2004. This is an important factor because this means that now; Chile will be drifting more towards families with one individual as the head of the house. Before, this area of the market didn't even exist in the country. A relatively homogenous population gains a new category of single parent families. Since nine-tenths of the population lives in the central region, the area of this population to be targeted is located in a concentrated area of the country.
The arts and education models are closely related to those of a European system. The modern system that is in place today stems to the mid 19th century and is considered one of the best education systems in Latin America. For children between the