Culture refers to a set of shared values, beliefs, and norms held by individuals of a group.
Culture includes customs, material artifacts, and language that is transmitted from generation to generation. In the United States alone, there are several cultural differences. People do not dress the same, people have different perceptions of the world around them, have different languages, and also have different ways of expressing their personality. Differences between individuals within a culture are much greater than differences within groups. A person's belief, personality, social standing, education, among other factors affect human behavior and culture. Recognizing and understanding differences in cultural patterns provides a framework for interpreting goals and behaviors of others. The purpose of this paper is to analyze racial and ethnic identity and to discuss their significance in understanding cultural differences Culture exists in every society. It is the specific learned norms based on attitudes, values and beliefs.
Culture is often based on long standing traditions that have been passed from elders to the younger
generation. It can be evolved through societal and religious influences. Changing culture, though difficult,
can be done through choice or imposition. When culture are isolated they tend to stabilize and change
is slow or ceases. Cultures are made up of group affiliations. Ascribed group memberships include those
based on gender, family age, caste and ethnic/racial/nation backgrounds, they are determined at birth.
The culture of the country a company does business in can and will effect many of the business decisions that the company has to make. Cultures are made up of group affiliations. Ascribed group memberships include those based on gender, family age, caste and ethnic/racial/nation backgrounds, they are determined at birth. Acquired group memberships are not determined at birth and include religion, political affiliation and professional and other associations. These affiliations often reflect the status the individual has in the country's class system. Therefore manager's must make themselves aware of the implications certain positions will have and target those job vacancies to the appropriate groups or they must be aware that their products will appeal to only a certain segment of the population of the country and determine who that segment is. Another way that culture has effect on business decisions is the concept of competence. Some countries feel that competence should be highly rewarded while others feel that seniority or some other quality is more important when determining promotions or hiring. Some countries legalize their cultural beliefs through laws regarding hiring and they too must be taken into consideration when making business decisions in a foreign country. Cultural attitudes towards the importance of work vary from country to country and impact the management styles, product demand and levels of economic development. The reasons why people work and how hard they work changes from area to area. Some work harder than they need to make more money to purchase luxuries that are sought in that culture. Other cultures take a more laid back approach to working. Often as economic gains are achieved attitudes change, workers often do less work when incomes are raised. If workers believe that they will be rewarded when they succeed and is there is uncertainty of success. Some countries value high need achievers, or people who work very hard to achieve material success or career success even if it negatively effects their social/family relationships. Other countries however, place a higher value on the relationships one has with their family and their friends than the success they achieve at work. Some cultures differ as well in their ranking their physiological, security, affiliation, esteem and self…