Characteristics Of The Market For Brechten Algraphy

Submitted By Sudheeshpnaron1
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Brechten Algraphy

Q: 1. What are the characteristics of the market for Brechten Algraphy's current range of products, with respect to the relative importance of price, product variety, delivery, and quality?

A: Characteristics of the market for Brechten Algraphy's current range of products, in relation to price, product variety, delivery, and quality are respectively as follows 1) The market of low technology end, large news paper plates and dominate in low cost competition area by the introduction of electrostatic plate for the news papers 2) The market of small and medium sized customers, mainly short-run, high quality printing business – on advantage of wide product range 3) The market of small offset was very good (most of the sales through stock holding depots) but delivery dependability incase of larger customers has been week for the last 3-4 years 4) Qualities were maintained as well as their competitors.

Q: 2. How is the market for DLS plates likely to differ from the market for current products? A: DLS plates market was focused, so market Product range in relation to gauge, plate size, perforation pattern would be far less than the conventional method(less than 10 plate types) where as greater in coating and gauge combination (by a factor of 3). Since the company’s nature of high margin business, DLS plates can gain considerable price premium over competitive products. The quality of the product (DLS plates) is the major factor, because any quality problem will affect its market
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