Yet because millennials have relatively little to spend they are very challenging for retailers. Most millennials don’t even have jobs Because of a soft economy. This puts up a huge need for retailers to still provide quality product but at reduced price because millennials love a great deal, it makes it even more important that the retailers come up with a great market strategy. To really zero in on a great market strategy the retailers have to really gig into the millennial’s lifestyle or even the way they live. Millennials lack of loyalty makes it very important that the retailers knows exactly what the consumer wants with a quality that they can trust and a price they can afford. Retailers need to use a concentrated targeting strategy for the millennials. By focusing all their energies on idea’s that will work on the millennials they are giving themselves greater chance for success millenials want to be able to walk in to the retailers stores and find something different but also something that they like. They want to leave the store with the instant gratification that they found exactly what they wanted but at the price they wanted to pay as well. The success millennial’s retailer will have to be flexible, be ready for change and have the desired product at the right price to even have any chance of locking in the 60 million millennial members