Davidson & Assoc And Blizzard Enterprises Branetd Summary

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Davidson & Assoc., Inc. and Blizzard Enterprises v. Internet Gateway, Bnetd
Introduction
Licensing and management of technology is imperative for the success of a technology company. According to Ferrera, Reder, Lichtenstein, Bird, & Darrow (2012), "the rapid rate of change means that software products and services become obsolete quickly, and as a result licensing this technology is a better approach" (p.276). To protect the integrity of an organization and its products, organizations rely on the usage of End User License Agreements (EULA) and Terms of Use (TOU). Each of these agreements allows the organization to define restrictions on how a product can be utilized by the buyer.
Litigation Unnecessary Blizzard Enterprise builds and sells