Marketing Ethics: Targeting Children Online page 95
The almost 24 percent of the U.S. population under 18 years old wields billions of dollars in purchasing power. Companies such as eBay and Facebook want to capitalize on those dollars—legitimately, that is. EBay is exploring ways to allow consumers under 18 years old to set up legitimate accounts to by buy and sell goods. Children already trade on the site, either through their parents’ accounts or through accounts set up after they lie about their ages. Similarly, even though children under 13 are not allowed to set up Facebook accounts, about 7.5 million of them have …show more content…
They are then able to redeem their points for free play, food, merchandise, rooms, spa sessions, golfing, and show tickets.
2. How does Caesars Entertainment increase customer loyalty?
Caesars Entertainment increases customer loyalty by their Total Rewards progam. The Total Rewards card keeps track of everything the customer spends their money on and what kind of entertainment they go to. It gathers information on each customer so it can give the best offers for specific preferences to each customer. The card now analyzes the customer information within minutes of the customer using the card. The hotel clerk is able to tell the customer what they are able to redeem right when they swipe the card. The customers don’t only get notified when they walk into Caesars because they also get mailed offers based on what their Total Rewards card best suits them.
Data and Questionnaires
1. Using observational research, gather data on your roommate’s or family member eating habits. What do your findings tell you? More importantly, what do you findings NOT tell you about his/her eating habits?
2. Secondary data consists of information that already exists, having been collected for another purpose. What are some secondary data sources you might take a look at if you were helping your college or university develop a recruitment strategy?
Some secondary data sources