Defining Marketing

Submitted By sccutypi001
Words: 759
Pages: 4

Defining Marketing Paper
The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own definition of marketing is a process by which a business sells a product to a certain target audience. What this means is that the product is sold specifically to a select group that may benefit from the product. Examples of marketing could be selling a product during a sporting event such as the Super Bow, where there is information regarding the target audience. Another example would be placing an advertisement in a women’s health magazine where the target audience is health conscious women within a certain age group. The difference between simply selling a product and advertising a product is the amount of research that goes into determining who will buy the product.
As the Business Dictionary defines marketing, it is a process that moves from concept to customer. What this means is that most people in the marketing sector of a business will have brain storming sessions in which they will try to sell an already existing product through a specific concept or context. So if they were going to market a new chain of restaurants, they would conceptualize a process by which their advertisement of the restaurant would appeal to a select group of individuals, such as a family dynamic. Marketing involves advertising, and the advertisement must reflect the type of group that is being marketed towards. Depending on whether or not men or women, children or adults will be buying the product determines the type of advertising that goes into the marketing research. A poor marketing research idea fails to grasp the interests and needs of the customer basis. On the other hand, a good marketing strategy will deliver a memorable advertisement that associates a select group with their product. In the business world, image has an important impact on the product or service being advertised, and the main goal of marketing is to create an attractive image to better help sell the product.
The business of marketing is taking an already existing product and advertising it to reach a specific target audience, which is why image is important when it comes to marketing. A good image or advertisement of a product will encourage people to try the product out because they are led to believe that it is something they need. A good marketing strategy can sell even inferior products provided the marketing is effective. Examples of this include Christmas toys that may not be very useful or enjoyable, but with a successful marketing campaign, the product will sell regardless. This usually happens every year with toys such as Elmo dolls and Furbies. These products are not very