Delta Case Study Essay

Words: 3159
Pages: 13

[Document title]


November 26, 2013

Executive Summary
Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.
Delta airlines began in the year 1924 but during that time it was known as Huff Daland Dusters. This was the first
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The airline has since then managed to grow rapidly implementing various new methods of check in or purchasing tickets. With modern fleets, international alliance and great service, Delta has gone to become one of the best airlines in the world and has won major awards in the 20th century such as best airline website, Best airline lounge and Best frequent Flyer program.
History of Airline Industry The airline industry first started the transportation of passengers in October of 1925. There was an improvement in planes with pressurization in 1949. In September of 1953, the first jet passenger plane gets introduced. The FAA was first established in August of 1958. In February of 1974, the first large body planes with multiple aisle were introduced. A little over two years later, the first supersonic travel was introduced in August of 1976 with the Concorde Tu-144.
History of Delta Airlines Delta has close to 90 years of history that didn’t always involve passenger travel. In 1924, a crop dusting company called The Huff Daland Dusters was founded. Four years later, Huff Daland Dusters merged with Delta and kept the name of Delta. In 1941, Delta headquarters moves from Monroe to Atlanta. Delta gets its first stock traded on the New York Stock Exchange in 1957. Delta’s first merge occurs in 1972 when it merged with Northeast airlines; this merge made them a major carrier in New York and Boston. This is also the year that Delta started operating with the