Essay on Designer Case Study Design and Technology

Words: 7000
Pages: 28

James Lillis fashion designer of Black Milk online shop
“A lot of people want to know how Black Milk came to be. Well, it's a long story, full of twists and turns, action and adventures. There are even a few scary bits. But seeing as you asked... why don't you pull up a metaphoric chair around my metaphoric fire and I'll tell you the story of Black Milk... “
When James was young, there was a time that he was broke, and everyone around him seemed to have a great job that they enjoyed, “I was broke, bored and rather cold. At that point most people would have got a job and a beanie, but not I”. He woke up one morning with a desire to make himself a shirt, he went out and bought a second hand sewing machine, and with only $6
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then it is surprisingly accurate” James is very excited that the industry grows bigger every day and very fast. “Instead of me sewing away by myself at night, we have a fantastic team who pump out thousands of garments every month. Instead of trying to get our clothes into 'real' shops, we're online and loving it. Instead of selling to a few girls at the markets, we now have a community of the most amazing girls you could hope for who are passionate about the brand. However, there are some things that haven't changed. I still love making clothes. I still love hearing from girls who buy the clothes. I love seeing all the different ways girls style their Black Milk pieces, and I love working with all the Black Milk team.”
Game Boy Print Swimsuit
This swimsuit was posted by a number of fashion blogs and websites even before it was released, Black Milk ran out of stock in less than 2 days. Surprisingly a lot of males bought this piece to give it as a present.

Spartan leggings

Lindsay Lohan wearing Spartan Leggings from Black Milk’s liquid collection.
The Muscle leggings “This is an idea that we have been thinking about for a while. A few people encouraged me to do it but I never quite got around to it. Then I got a spare afternoon one day and decided to have a good go at making it work. It