Destination Image In Tourism

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Pages: 4

Destination Image
According to Jenkins (1999: 2) that cites Jenkins and McArthur (1996: 11) that the image of each person of a particular destination unique, consisting of their own memories, associations and imagination will be a particular destination.
Various articles and research, especially in recent years, which focused on issues such as the destination image: Naidoo and Ramseook-Munhurrun, (2012); Qu, & Im, (2011); Stepchenkova, & Morrison (2008), Hosany, Ekinci, and Uysal (2006). Some researchers about this image preceded by several researchers such as: Hunt (1971), Gunn (1972), and Mayo (1973) have tried to learn the concept of "image" that existed long before.
Although many researchers in the field of tourism destinations often use
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2009: 716). According to Mona Bouzari (2012:18), citing O'Neill & Jasper (1992) which states that afective image (AI) is a component that is associated with emotional response of visitors on a destination. In particular, as suggested Gartner (1993) in Mona Bouzari (2012:18), that the image can be considered as an effective tool to be applied in some activities such as advertising, promotions, or other marketing activities. According to Mona Bouzari (2012:17), citing Kim and Yoon (2003) that the destination image is a blend of affective and cognitive components that have a direct effect on the overall image (overall …show more content…
2009:716). According to Mona Bouzari (2012:18), citing O'Neill & Jasper (1992) which states that afective image (AI) is a component that is associated with emotional response of visitors on a destination. In particular, as suggested Gartner (1993) in Mona Bouzari (2012:18), that the image can be considered as an effective tool to be applied in some activities such as advertising, promotions, or other marketing activities. According to Mona Bouzari (2012:17), citing Kim and Yoon (2003) that the destination image is a blend of affective and cognitive components that have a direct effect on the overall