Essay on Developing and Advertising Campaign

Submitted By wbaham
Words: 364
Pages: 2

DEVELOPING AND ADVERTISING CAMPAIGN


Advertising is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. A business’s advertising campaign determines the character of the company’s public face. Even though a small business has limited capital and is unable to devote as much money to advertising as a large corporation, it can still develop a highly effective advertising campaign. There are many different factors to think about when you are trying to create the perfect business advertising campaign. Some key points, you may find that many times simple advertising slogans work much better than complicated concepts do.

If you are looking to create an advertising campaign then make sure that you keep it simple as this will probably have a better overall effect on your business. Know your audience when you gather as much information about your target audience as you can you will find that it is easier to target them with your advertising message. It is important to make sure that you not only understand the people you are targeting but also what motivates them to buy.

Good product, one of the biggest reasons people fail in advertising is lack of market research. Entrepreneurs choose an affiliate program or resell product without researching whether it is an in demand product in their market. Good ad format, the real secret to a good advertising campaign is to have…