Essay about Developing Arguments Unit Guide AY14 15

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THE MEDIA SCHOOL

Level C

UNIT: Media Theory 1: Developing Argument

Semester 1 Framework Unit Guide
Media Production Undergraduate Framework
BA (Hons) / Dip HE / Cert HE Digital Media Design
BA (Hons) / Dip HE / Cert HE Media Production
BA (Hons) / Dip HE / Cert HE Scriptwriting for Film and Television
BA (Hons) / Dip HE / Cert HE Radio
BA (Hons) / Dip HE / Cert HE Television Production

September 2014 (Version 1.4)
Contents

Developing Arguments: Overview of the Unit

1. Introduction to the Unit 4
2. Semester 1 Outline 4
3. Intended Learning Outcomes 4
4. Teaching Team 4
5. Teaching Times 5
6. Learning & Teaching Strategy 5
7. Independent Study at University 6
8. Independent Study and Assessment 6
9. Assessment Strategy 6
10. Key Assessment Dates 7
11. Assessment Criteria 8
12. What is Expected of You on the Unit 8
12. What You Can Expect on the Unit 9
14. Additional Support Available to You 9 Developing arguments: Weekly Outline

Media Theory Induction Sessions 10

Lecture 1 Introduction to Media Studies/Constructivist Learning 12
29/09/14 Peri Bradley /Christa Van Raalte

Lecture 2 Media & Texts
06/10/14 (Text 1- types of text, narrative construction) 14 Dr Shaun Kimber /Liam Birtles

Lecture 3 Media & Texts
13/10/14 (Text 2- textual analysis, case studies) 16 Dr Kristin Skoog/ Professor Hugh Chignell

Lecture 4 Media & Audiences
20/10/14 (Audiences 1-types of audience, active/passive) 18 Dr Kristin Skoog/ Dr Peri Bradley

Lecture 5 Media & Audiences
27/10/14 (Audiences 2-Users, Interactivity) 19 Ashley Woodfall/ Dr Shaun Kimber 03/11/14 Reading Week 20

Lecture 6 Media & Institution
10/11/14 (Institution 1- types of institution, regulation) 21 Dr Shaun Kimber/ Dr Peri Bradley Lecture 7 Media & Institution
17/11/14 (Institution 2- technology, convergence) 23 Simon Perkins/Dr Shaun Kimber Lecture 8 Media & Representation
24/11/14 (Representation 1- identity, stereotyping) 24 Dr Kristin Skoog/ Dr Emanuela Patti

Lecture 9 Media & Representation
01/12/14 (Representation 2 - types of representation (class, 26 gender, sexuality, race, disability) case studies) Dr Peri Bradley/ Dr Kristin Skoog Lecture 10 Review, Essay Feedback & Preview Semester 2 28
08/12/14 Dr Peri Bradley

15/12/14 Christmas holiday

Bibliography & Indicative Learning Resources 29
1. Introduction to the Unit

Welcome to the unit Developing Arguments. The unit is an introduction to the learning processes, key concepts and critical thinking involved in studying media cultures in higher education and beyond. It will encourage you to think systematically about a range of key media concepts and to apply these ideas to your subject specialism and media practice. Foremost, the unit seeks to develop your writing and analytical skills through the development of your academic assertiveness, evidenced through the formulation of arguments…