for behaviour. Studies that explored children’s use of media (Wolf & Fiske, 1949; Himmelweit at al, 1958; Noble; 1975; Browne, 1976, cited in McQuail, 1983) confirm that children learn lessons about life from television and relate them to their experience. In addition, studies that focused on occupational and sex roles and on political socializing concluded that media images could
strongly influence children’s expectations and aspirations (DeFleur, 1964; Tuchman, 1978; Dennis, 1973; cited in McQuail…
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