Discovery Problem Essay

Submitted By teddymeddy
Words: 347
Pages: 2

Group 2 - Interactive marketing

Interactive marketing is "the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us." (Deighton 1996)

Since Windows Table is a new product for the company, the online feedback and user reviews will be very important and essential to the success of the product. The tablet is only sold in Microsoft stores and online. When we buy products online, the reviews are one of the main driving forces in deciding if we'll buy the product. Therefore, Microsoft need to be active in responding to negative and positive feedback, and offer solutions for any potential problems with the product. If they receive a negative feedback they need to respond to the feedback and offer solution, rather than ignoring the post. Also, all feedback and reviews, positive or negative, need to be tracked to help with the future upgrades. Therefore, they need to have a team of people that are just in charge of reviews and feedback so that they can stay on top of any issues that come up.

Live chat/support would also be a great online tool that would benefit both the business and the customer (someone available to answer questions 24/7, keeping the customers satisfied). Also suggestion/comment number should be provided to help understand what the customers like and what they don't…