It is known to us, “in each industry, the customer is god, is operator's food and clothing parents.” This tells us that customers are important to organizations. With the current intense competition in logistics nowadays, most companies can provide high quality goods, even are willing to cut down prices if reasonable. However, how can suppliers gain a competitive advantage when high quality is expected and price must be maintained at a level to generate a reasonable return? In our views, it is no doubt that how various supplier service activities are valued by customers, more specifically, that is, the ability of logistics …show more content…
The customer has to deal with being routed and transferred all around the company in order to get what they are looking for and if one department does one thing and another department does another, it becomes incredibly difficult. For example: in the hotel industry one of the most common problems is making a reservation. Hotels brands are huge these days, they are worldwide and they have a countless amount of people working for them in different respects. When a customer wants to make a reservation they have a few different options and all of these options must remain consistent with each other.
They can go online through the brand website to make a reservation, they can call central reservations to make the reservation, or they can speak directly to the hotel to make a reservation. If any of these has a different procedure or quotes the customer a different rate than one of the others, the customer is going to pick up on that and wonder what is going on. Consistency makes customer routine easier, it enables the customer to feel that the company is reliable because they work the same way no matter who he is talking to.
Safe delivery means the products may lost or damage which may cause out of stock. Also, incomplete deliveries will cause negative customer ramifications, just like out of stock. It is not like that loss and damage can be evaluated, because orders are picked and assembled, they are handled and every time product is handled,