Disney Relating to Competing by Design Essay example

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Disney relates to Competing By Design in multiple aspects. Within Disney, there are obviously different parts of the company so therefore, we could simply say that Disney does not just focus on one organizational structure. For example, the film department can use different structures that would help them flow better compared to the Disney store department where they could use a structure that benefits more to manufacturing, etc. This all depends how the managers want to group people together to perform to the best of their ability. Let’s focus on the structure of the company as a whole.
One of the main structures that the company uses for managers is the functional structure. Although this is the simplest form of organizational structure, it’s also the easiest way to group managers based on hierarchy of skills, activities, expertise, etc. The book goes on to explain that production, marketing, finance, and human resources are very common groupings within the functional structure. Disney uses this structure by placing the President on the top then goes down to the vice presidents, to regional managers to district managers, etc.
Another one of the groupings of departments that Disney uses for the whole company, also mentioned in Competing By Design, is called divisional structure. This structure helps management divide their departments by organizational outputs from customer service to geographical categories. Disney uses this to reach out to all aspects of the company. The chart shows the hierarchy at the top of the
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