Dollar Shave Case Study

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Shaving companies Burma-Shave and the Dollar Shave Club are alike in many ways. Not only do they both promote shaving products, but they do so in an amusing manner. Each company wants its audience to remember them for their witty humor as well as their product. Despite this similarity, the two companies have their contrasts. For example, the Burma-Shave’s campaign of using hilarious poems going down highways was quickly outdated. Cars flew by these signs without getting the chance to enjoy and appreciate Burma-Shave’s cleverness. Also, not everyone traveled down the same road the signs were located thus decreasing viewers. On the other hand, the Dollar Shave Club utilizes its humor through a comical, well thought out video …show more content…
I truly enjoy their “Eat Mor Chikin” campaign. It is fun, humorous, and entertaining. It is always a treat to see their clever advertisements. Not only do they have unique hilarious billboards, Chick-fil-A also has interactive social media accounts for their cow mascots. Taking a closer look at it, I realized that simple, clean humor can make a campaign go far.

Being that Chick-fil-A is a fast food chain restaurant, their demographic is male/female middle class workers ranging from ages eighteen to thirty-five. At Chick-fil-A, busy workers can get delicious food for low prices and enjoy it before their quick lunchbreak is up. Personally, I fit into this demographic. I am a working college student with minimal wages and short lunchbreaks. Chick-fil-A matches my needs perfectly and makes lunch time enjoyable without killing my wallet.

For this week, I signed up to do the Press Release in Group 2. I contacted both of my teammates yesterday, but I have yet to hear from them. I already created our Google Site and started my assignment. So far I have an outline and am continuing to research tips and tricks to write the perfect Press

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