Double Stereotypes

Words: 350
Pages: 2

The concept of our commercial is double standards between men and women. As well as gender essentialism, which basically means that women and men are inherently different, and therefore should be treated accordingly by society. By reversing the gender roles, we can see how women have more freedom when expressing themselves without being judged where as men must conform to society’s standards. For example, I choose Michael kummel’s Guyland to connect to the ad because kimmel talks about how men must have certain qualities like being masculine, enjoying sex and drinking to fit into the Guyland world. However, women don’t have to experience that we have more freedom we can choose to dress girly or tomboy and not be judged while men can’t dress