Starbucks has the true Coffee house experience to its target audience. Where Dunkin Donuts target audience consist of working professionals, senior citizens, students of all ages and parents.
Their target audience will stop in the location or go through the Drive Thru for beverages, food and pastry items to take with them on the go for not only themselves but their coworkers, spouses and children. Although most seniors use Dunkin Donuts as their meeting spot to catch up with neighbors, family and friends. When comparing prices to the products being sold they tend to differ. Starbucks is more high end. Customers can easily leave the register with a beverage and pastry and spend close to
$10 for their order. Where Dunkin Donuts customers can walk away from the register with the same beverage and similar pastry and only spend close to $5. Both companies offer their