Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence, 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking at the individual activities of a firm, this approach evaluates the processes of a firm and how they can be used to create strategies that provide superior value to customers.
The activity-based approach, on the other hand, measures the value and …show more content…
3) Explain critically assess the ICDT framework and pinpoint its shortcomings.
The ICDT framework was conceptualized by Albert Angehm. This model provides companies with a tool to assess the virtual market space and the range of activities they can utilize to interact with their customers (Jelassi & Enders, 2008, p. 87). Such interactions help an e-business to enhance their customers’ overall experience, which in turn, can increase their market share. A breakdown of the ICDT framework follows.
The ICDT framework provides companies with a systematic approach to developing effective e-business strategies. The model was developed for traditional