1. Stop focusing on PC’s and target the newer and more frequently used technology such as Smartphone’s and tablets. EBay should make it easier and more accessible for customers to shop online anywhere at anytime. EBay can partner with software companies to develop an application for the Smartphone’s, which can help the customers by: i) Providing recommendations based on customer’s shopping history ii) Giving tailored coupons and other discounts to encourage customers to shop iii) Helping customers find perfect gift for someone. Categories can be created by age and relationship, and will show common interests for each group so that you have an easier time figuring out what to buy. iv) When shopping, scan the barcode of the item you’re interested in purchasing, and you get the price being offered by EBay and other competitors so as to get the best price 2. “Word of mouth” has proven to be one of the best marketing strategies in the past and still continue to influence millions of people. Collaborating with big social networks such as Facebook and Twitter and other more frequently visited sites would be a good move for EBay. Social networking goes hand in hand with Smartphone’s; they allow people to stay connected anytime, anywhere without having to use a computer. Among the many uses for social networks, users find product recommendations, look for discounts and get gift ideas from the friends and family. The Biggest benefit of using social networks is that users can keep a track of what their friends are buying, which is a major concern and influences buying decisions of many shoppers. Businesses who stay active on social networking and have a steadily growing follower base can reap the benefits of their continued social efforts 3. EBay can make shopping much easier and safer for customers by recommending a few “certified” sellers, based on customers’ past transaction and experience with the seller. For example, EBay may list sellers with responsive customer service and convenient policy of return products for consumers who prefer to change and return their products frequently. This would further add a personal touch to the customers’ shopping experience. EBay can also offer other quality services such as better shipping, more refined and focused listings, safe and express checkout, etc. to further add value to customers’ experience. 4. Partnering with local…
Ans 1) Ebay was able to win the online auction market because of following reasons:
First Mover Advantage
After launching of Onsale in 1995, eBay was formed later that year with an initial name of Auction Web. The advantage it had was because it was the first auction website that brought all buyers and sellers on a single platform. With time eBay expanded its diversity of products and included almost all items in the list without giving other firms an opportunity of second-mover advantage.
is to manage. International markets offer eBay a chance to expand its audience and accelerate its revenue and profit. EBay has aggressively entered markets overseas in the past few years because it was late behind rival Yahoo in exploiting the lucrative Japanese online-auction market, which eBay left in 2002. E-bay is coming up with more prominent way to merchants to list more items for sale by auction, rather than in their stores
EBay faces a similar challenge in South Korea,…
Assignment 3: You are an Investment Analyst
Student: Peter M. Burke
Instructor: Dr. Muhammad Sumadi
ACC557: Financial Accounting
December 16, 2012
Amazon or eBay, Which is the Better Investment?
Both Amazon and eBay have carved out significant niches in the online retailing world but they have done it in strikingly different ways. Despite these differences, they are similar in many ways including the legal, political and struggles they face. Topics to be covered in the following…
This essay described the economic, political/legal, cultural and trade environment of e-commerce in the world and their impact on Amazon’s international marketing mix. Although the overall environment is favorable to the development of Amazon, Amazon needs to continue to adapt to changes in the environment and adjust marketing strategy. And then it will have a long-term development.
The impact of economic environment on Amazon’s international marketing mix
Regional development is uneven…
eBay vs. Craigslist
EBay and Craigslist are used for very similar purposes, but when comparing the two, eBay was the more effective site to find exactly what you are looking for. While Craigslist has items that are larger, eBay provides a more reliable way to purchase items. They both have their advantages, but in the end, eBay come out on top.
The first difference between the two web sites is the effectiveness of their display. The Ebay web site has much more color and appeals to the eye while…
Amazon and EBay Inch Into India's E-Commerce Market
For U.S. e-commerce companies, some of the most tantalizing expansion opportunities lie in India. Hong Kong-based investment bank CLSA forecasts that the country’s e-commerce market, now at $3.1 billion, will grow to $22 billion in the next five years. The problem for the likes of Amazon.com (AMZN) and EBay (EBAY)has been the Indian government’s strict rules barring companies backed by foreign money from warehousing their inventory on Indian soil—or…
1996 in the state of Delaware. The company industries are Retail-Catalog & Mail Order Houses. The number of shares of common stock outstanding as of January 16, 2015 are 464,383,939 with par value $0.01 per share and number of shareholders are 2744. Amazon has authorized 500 million shares of $0.01 par value preferred stock. No preferred stock was outstanding for any period presented. The SIC code of the company is 5961. Every December 31 is the end of company’s fiscal year.
Amazon.com started as an…
EBay Case Analysis
Step One: Read.
Step 2: Dupont Ratio and Financial Analysis
o Two year Financial Ratio
o Short Term
o Current Ratio
2002: 1,468,458/386,224= 3.8
o Long Term
o Total Debt Ratio
Total ass. Total equity/ Total ass.
o Asset Utilization, or turnover ratios
o Total Asset Turnover
Sales/ total assets
o Return on assets= net income/ total assets
o 2002= .0117
o 2001= .053885…
leader in the online auction industry, eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies. EBay’s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the value-added services has enabled the company to defend the market leadership in the industry. While many new competitors have entered into the industry, eBay continued to set its sight in serving…