Eco-friendly products are products that do not harm the environment, whether in their production, use or disposal.
Eco-friendly refers to anything that is good for the environment, also called as environmentally friendly or Green.
So an eco-friendly product refers to those products that do not affect or cause any harm to the environment.
Some of these going green products when in use, help conserve energy, minimize carbon footprint or the emission of greenhouse gases, and does not lead to substantial toxicity or pollution to the environment.
Other green products are biodegradable, recyclable or compostable. Hence, they do not harm the environment or upset the ecological balance when they are disposed of.
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These products are toxic free, compostable, and easily affordable. There are many eco-friendly products, which include PLA cold cups derived from corn bio resin, completely compostable hot cups, soufflé cups, plates, utensils, bowls, and take-out containers that are made from discarded sugarcane fibre etc in the market. These biodegradable products can replace plastic and Styrofoam consumption and help in minimizing the impact on environment by reducing environmental waste and promoting sustainability while providing the highest quality biodegradable products available.
The main properties of the biodegradable plastics are: Low barriers of oxygen/water vapour transfer, best suited for short shelf life products, fully compostable in commercial composting facilities and above all will not biodegrade in landfill or other environments under ambient conditions but degrade at controlled conditions, temperature or organisms.
Eco friendly marketing in India
Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches in recent times (Kassaye, 2001). With an increased awareness of adverse effects of global warming, Indian consumers started showing interest in purchasing eco friendly products to protect environment. Eco-friendly cars, construction material like