Effective Marketing and Sales In a business there are many departments that work together to create a teamwork-based workplace. One of these division is the function of the Marketing unit. Marketing deals with all the aspects dealing with products and customers. Marketing people guide the other departments to create a product that will fulfill the customers wants and needs. Communication between the Marketing department and others departments are essential to successfully presenting and selling a good or service to the target market. To a business, the buyers are one the most important parts to understand in order to consume a profit. Not only is it mandatory to please the customer with one product, but it is important to create loyal satisfied customers who will continue to support the company. As explained, it is crucial to have a strong marketing department and there some effective tips to make it powerful and get sales. When people first hear the word marketing they will think advertising. Making sure to have strong advertisements are extremely necessary in making sales. If people are not aware of the product then how would they buy it? Choosing the media that will provide the most amount of exposure while still holding a trustworthy name. Advertising brings your product or service to the public eye. With advertising, making sure to get the customer's conscious of all the selling points or the good or service with create curiosity into the buyers. Because of their interest will grow, their need wants will also increase to where they are willing to buy the product. Creating safe and strong exposure is a huge role in effective marketing, which results in a better sales rate. Another effective marketing technique is creating promotions. Many people group advertising and promotions together because they think they are the same. Although they are similar, there are distinct differences between them. Both use media formats, but promotions deal with community involvement. The public become aware of the good or service through ads but promotions show that the company is involved and committed to the welfare of the community. Instead of just taking from the community, when a business also gives back people of the community tend to care to help the company. Customers feel more willing to give to someone that will give back. Promotions is a type of incentive. Both parties compliment each other and form a better bond that way. Between advertising and promotions it is smart to differentiate between media formats. Brochures are a great way to explain a product and show it's special features in a simple way. Placing them in strategic locations and handing them out to customers can be very beneficial. Making sure to see buyer comments and input and adjusting to there needs is also a major part in creating sales.
Wallace) marketing strategies. New features also include interactive corners and a call centre. According to research these front-end techniques (aimed at creating a personal connection between customers and the brand) have resulted in an increase in sales. This is mostly due to brand loyalty.
However, the company’s CFO (Ewan McCallum) notifies him that the costs for marketing are half of the company’s total costs. This is a problem according to the company’s master distiller (Ellis Cameron) because…
Amazon.com: An E-Commerce Retailer
A case report prepared for Professor Stroud
MG 495/DLD Business Policy
Fall I 2011
August 21, 2011
THE WALT DISNEY COMPANY CORPORATE STRATEGY
A. Executive Summary
1. Summary statement of the problem: Considered to be the premier online retailers in the word, Amazon.com has had a short life (founded in 1994) but can be proud of the strides it has made. Jeff Bezos, founder of Amazon.com, had an idea that was rejected by his…
Using the SERVQUAL Model to assess
Service Quality and Customer
An Empirical study of grocery stores in Umea.
Chingang Nde Daniel
Lukong Paul Berinyuy
Umeå School of Business
Spring semester 2010
Master thesis, one-year, 15 hp
Service quality and customer satisfaction are very important concepts that companies
must understand in order to remain competitive in business and hence grow. It is very