Illusion of a Lipstick Have you ever thought why commercials or ads are made with a purpose? Of course they have an obvious purpose, what about the hidden purpose? I decided to analyze “Maybelline Super Same 14-hour lipstick” and they use woman to convey the message they want the audience to understand. Maybelline uses different logistics to promote their new 14-hour lipstick and it distorts the idea woman need to wear certain lipstick in order to look beautiful and to sell their product. The advertisement for Maybelline appears to appeal to woman because the lipstick is something you could use for everyday use. Whether your working, eating, exercising or kissing a man, the lipstick gives woman the illusion that your lips will always look luscious. Throughout the whole commercial they show the models doing their day to day job, eating, or just plain having fun shopping with their lips looking stimulating. Arthur ASA Berger “Signs of Contemporary Culture”, he mentions the use of spatiality. He states, “such as cosmetic advertisements have a great deal of “empty space”. This empty or white space is, itself, a sign of elegance, refinement, quality.” (Berger pg. 49) The advertisements use this very well because there are no distractions. It focuses on the woman wearing the lipstick and it does not come off, no matter what they do. The commercial not only is it selling the product but sending the idea that woman wearing lipstick will make you look beautiful and feel more confident. The commercial uses beautiful woman or models to promote the product. They don't use everyday “regular” people. They are young girls with a lot of poise and confident. They use these women because they know we are subconscious about how we look on the outside. As Jack Solomon state in “Master of Desire: The Culture of American Advertising”, he says “ appealing to our subconscious emotions rather than our conscious. Intellects advertisements are designed to exploit the discontentment fostered by the American dream. The constant desire for social success and the material reward accompany it.” (Solomon Page 52) Women are willing to buy this lipstick thinking my lips will always look good no matter what. Today society tells us that if you look good, then you can feel more confident. They also use body language and emotion in the commercial. These women look very sexy and happy while wearing their 14-hour lipstick. Maybelline draws people’s attention by offering a selection of different colors and long lasting effects. Offering different colors gives the consumer more options to give the product a try. Maybelline’s lipstick comes in twenty different shades with a long lasting wear. I believe they use the variety of colors to help see giving the woman opinions. It expands the target audience because they offer many shades that makes it easier for a woman to match their lipstick with their outfits. They also offer different colors to match any complexion or race. Also you don't have to reapply the lipstick it saves the consumer money because they don't have the need to re-apply on a regular basis, which is common with your average lipsticks. Even the way the commercial is visual set up with its upbeat music will draw yours eyes straight to the Television screen. The commercial is hip and modern and will catch the attention of anyone who is watching the television. The music is upbeat but not overpowering it is just perfect for this AD. It…
range of feelings in the forms of emotions and moods that people experience in their life context.
Emotions – Are strong positive or negative feelings directed toward someone or something.
Emotional Intelligence – Is an ability to understand emotions and manage relationships effectively.
• Self – awareness-The ability to understand our emotions and their impact on us and others.
• Social – awareness- the ability to empathize and understand the emotions of others.
• Self- management – the…
People have used music throughout the history to express their emotions. Music has evolved a lot from Elton John and Red Hot Chili Peppers to Britney Spears and Chris Brown. Every day we see how new bits, rhythms and effects are being incorporated into songs, but overall music still being the same; still being that identity that sometime we look for when we want to escape from reality, when we want to be transported to a different world where nothing mattes and its only your imagination. The…
April 29 2013
Feminism Falling through the Cracks:
Cosmetics; personal expression or oppressive tool? Arguments that have contrasting views of a subject often come up short in being holistic. The black or white view is of course missing various shades of gray. While some think that cosmetics are excessively a tool of the patriarchy, others believe the use of cosmetics could be a tool to express autonomy and individuality. The second-wave liberal feminism…
what they are doing, the brain is working at the lowest rate in any other stage. Your baby is learning and developing all the time
Talking or playing music is believed to comfort a baby in the womb, and help the baby understand the emotion of love. Hearing voices outside the womb will also help the baby decide the difference between happiness and sadness based on pitch and sound level of voices.
Mothers will see early smiles, laughs, coos, and giggles and be confused by those…
sources: desire, emotion, and knowledge.” According Merriam and Webster, “Emotion is defined as an aware mental reaction personally experienced as a strong feeling usually directed toward a specific object and typically accompanied by physiological and behavioral changes in the body”. Emotions are in the mind and body. Emotions do not just happen to people; they have control over them do to the fact people interrupt things differently. Emotions are universal and that allows us to see emotions with other…
Emotions & Intellect vs. Physical Attributions & Skills
One’s emotions and intellect are the keys to success in sports, rather than skills and attributes. One should be able to understand the other team’s methods and understand the way they play, coordinate, and attack. Emotions and intellect can contribute to almost anything, whereas physical attribute and skills can only contribute or apply to a few work or sport options. Sometimes it depends on how one defines emotion and intellect. Ones definition…
Name: YILING DAI (Elaine)
Title: Everyone has different emotions in specific situations, whether the good mood or the bad mood, it do affect the people’s acts and life. Evaluate to what extent this is true.
Tutor’s name: IAN GLENCROSS
Word account: 854
Subtitle: Emotion and emotional effects & health
Emotions exert comprehensive influence on human beings. Emotion is generally be considered as a convoluted situation, it lead to the changes…
secretly hiding something too horrific and scary to tell anyone or to tell herself. No one knew Melinda was raped at a party no one knew how Melinda felt during that time. Throughout the book, Melinda was insecure in her own shoes, she tries to put her emotion into art as a way of speaking, and she stands alone because she is an outcast. Melinda identifies as the tree from the beginning of the story right away because she’s soundless and she has too many open wounds within herself. During the book Melinda…
Motivated states that varies in intensity and pleasantness
comes from latin: set in motion, motivated state that involves physiological change ( increase of heart rate), effect how were thinking and our behavioral response.
all emotions have a physiological change!
-How it works
Types of Q’s
Baseline-really easy questions to answer, that dont cause you to have a physiological arousal, normal heart rate, no sweating
Control-cause a little…
Thursday, September 18, 2014
Music and Its Emotions
Music has become an integral part of people’s daily life. People hear music all the time; when going to school, having coffee, working out and sometimes even for sleeping. Individuals tend to listen to music that fits their emotions. If they’re happy they’ll listen to upbeat music and when sad they’ll listen to slow music. People do this because music is able to change their mood from one minute to another. Whether it’s rock…