English Breakfast Advertisements For Middle-Age Women

Words: 1261
Pages: 6
Open Document
Exhausted, stressed, and irritated are all moods that middle-aged women usually want to escape. With most of her time revolving around paying the bills, cleaning the house, and getting the children ready for school, a little journey away from that stressful life are things she yearns for. According to the ad for Twinings Tea of London, the journey women are seeking is just sips away. With the purpose of encouraging English Breakfast, (a well known flavor of the different varieties of teas the company contributes) advertisers delightfully direct adults, specifically women who desire a peaceful and soothing time to buy the tea. With artful usage of copy, illustration, and design, the ad persuades drained out women that they can put the stressful …show more content…
The copy in the ad ideally grabs the stressed out middle-aged women because of the words “Let our discovery be yours” in big, bold, white print. This adventurous saying usually connects with traveling to a new place and just getting away from the real life. It would interest the women who just for one minute of their lifes wants to escape. In smaller, white text underneath “Let our discovery be yours” is the rest of the copy that informs the viewers of regions where the finest ingredients are located to produce the teas. The wording “Teas that fit your every mood” is found on the bottom of the page. It basically means no matter if she is happy, depressed or just physically and emotionally drained, it will allow her to just take a break from her busy life. The descriptive nature of this text appeals to every busy woman who longs for a peaceful escape. Advertising specialist, Jib Fowles, mentions, “Many advertisers like appealing to the need for escape because the sensation of pleasure often accompanies escape” (84). The copy suggests that with “every sip is a step” the woman will be closer to her pleasurable, exotic destination. Twinings tea searchs for the finest
Show More

Related Documents: English Breakfast Advertisements For Middle-Age Women

Essay Math 105 pa

A Rhetorical Analysis of Advertisements in Magazines Christopher Aguilar John Jay College of Criminal Justice ENGLISH 101: LC 006 Professor C. McKenzie Due Date: October 2, 2013 Word Count: 1477 Abstract A paradigm is a set of beliefs or assumptions that set the reality of a group. These values are socially constructed. Social Construction is the way each individual grows up and views things; made by humans for humans. These socially constructed values need a language system in order…

Words 1517 - Pages 7

Women Immersed in a Culture in Decline Essay

Thunderstorms always seemed to rattle the shaky old cottage in the middle of the desert; and it had finally stopped and our family found tranquility in the night again. It was the summer when I was about five years of age. The melancholy night soon turned into hell once again. Our family was a woken with sounds of breaking plates and smashing pans on the ground through out the kitchen. The air all of a sudden seemed cold and damp with a smell of rotting flesh. Being the second youngest in my…

Words 1788 - Pages 8

Essay about British Culture

Summary of ‘Britain’ The country and its people: an introduction for learners of English Revised and Updated Author: James O’Driscoll Oxford The chapters which you need to study for the exam are as follows: Chapters 1 – 5, 10, 11, 13, 14, 16, 20 – 23 plus reader 07 2538 SCC UK: Government and Monarchy Chapter 1. Country and People The British Isles lie off the north-west coast of Europe. It consists of two great isles and several much smaller ones. - Great Britain is the largest…

Words 11555 - Pages 47

Sales Report Hema Essay

of design, inviting them to create a new HEMA product with their own fresh ideas. In this digital age, all companies must be aware that if they truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, Internet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the…

Words 7908 - Pages 32

Summas Of Writing

Emily Fang BBB4M1a Country: Mexico Portfolio assignments 1 ~10 Portfolio 1 ……………………………………………………………………. 2 ~ 3 Portfolio 2 ……………………………………………………………………. 4 ~ 6 Portfolio 3 ……………………………………………………………………. 7 ~ 9 Portfolio 4 …………………………………………………………………… 10~14 Portfolio 5 …………………………………………………………………….15 ~ 19 Portfolio 6 ……………………………………………………………………. 20 ~ 22 Portfolio 8 ……………………………………………………………………. 23 ~ 24 Portfolio 10 ……………………………………………………………………. 25 ~ 29…

Words 8891 - Pages 36