Enterprise 2.0: Do Companies Need It to Survive? Essay

Words: 1455
Pages: 6

Minor Web 2.0/3.0 & Knowledge Sharing

Essay 2: Enterprise 2.0. Do companies need it to survive?

Z22-D Project Management Business English

Smilena Spasova

Lecturer: M. Adams

09-03-2012

Surviving as a company, no matter being small, middle-sized or large, in today’s unstable economy beset by a severe recession, instability and uncertainty resembles fighting for your life in a battle field. Only those who are more prepared, move faster and more efficient and have strategic advantage over their enemies are the ones who get to keep their lives. Enterprise 2.0 is what is needed for companies to gain and master those skills. It helps them structure and preserve corporate knowledge, cut costs, increase efficiency, enlarge
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Bringing faster solution and demonstrating personal attitude and attention is therefore increasing consumer satisfaction and this way contributing to the company’s positive image. Enterprise 2.0 also helps companies work more efficient. If for example, employees are enabled to use the RSS feeds feature they need to spend only 10 minutes per day for staying up-to-date with all the new and relative topics, instead of receiving 100 distracting emails or having to browse randomly through the intranet “News” section which demands way too much time. The RSS feeds also enable structured and relevant information which can be customized and corrected on a daily basis. What is more, increased

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http://nonwork.andrewmcafee.org/ http://www.economist.com/node/13517582
http://getsatisfaction.com/explore/customer-support

efficiency can be observed when due to easy collaboration, sharing and data transferring by means of a Web 2.0 platform employees tend to deliver their projects faster. As a result, because of the psychological aspect of Enterprise 2.0, a.k.a the human element, employees’ satisfaction level can significantly increase. Working more efficiently makes people feel that they are contributing to the company in a positive way. Taking part in a platform where employees can add, edit and discuss content will make them feel significant and belonging to a community that shares a common goal. A virtual reality where it doesn’t matter what