Essay On Weight Watchers

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What weight loss program do most people think of when they are trying to lose weight? The most recognized weight loss program I can think of is Weight Watchers. Weight Watchers was created by Jean Nidetch in the 1960's and has grown to be one of the biggest weight loss programs in the world. When Jean Nidetch first created Weight Watchers, the company was only her and her girlfriends in a home in Queens talking about the best ways to lose weight.. Today, Weight Watchers has millions of people buying and using their products to lose weight (Watchers, Weight). The success of Weight Watchers can be explained through the company's marketing strategies which include the following: making weight loss look complicated, allowing people to join for …show more content…
People don't buy a product for its utility, but for the feelings that product gives them. Because of this, Weight Watchers has honed in on the feeling that most dieters long for: to feel good losing weight while eating the food they like. To spread the message of feeling good by using Weight Watchers, the company enlists help of different celebrities and spokespersons. These speakers tell people how good they feel, how they love themselves more, and how they can finally live life because they used Weight Watchers (Denos). People want to feel good when losing weight and after having lost the weight, and they listen to these speakers to learn how to do exactly that. Weight Watchers is successful because it is not a diet; it is a program that teaches people to eat healthy and to maintain a healthy weight (Papaconstantinou). Weight Watchers has risen to the top of the weight-loss industry because of the marketing strategies mentioned and the strategies not mentioned. The reason Weight Watchers rose to the top can be seen on how they market their product. Most of the company's strategies look at the consumer and see what the consumer wants. If more company's in the weight-loss industry and other industries based their marketing strategy on what consumers want, they would sell more and be a more successful
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